Director of Recruitment and Enrollment

This position is a 1.0 FTE appointment serving the School of Architecture and Design at the University of Kansas.
Working with the Dean, the Associate Deans of the School, the Chairs of the Departments, and the Directors of Academic Programs and other staff leaders of the School, the position develops, implements and manages the recruitment and enrollment management plans and strategies of the School and leads efforts to meet the recruitment and enrollment goals of all the academic programs of the School are met.
Working with the Office of Enrollment Management, the Office of International Affairs, and the Office of Analytics, Institutional Research, & Effectiveness (AIRE), the position ensures that the recruitment and enrollment management plans and strategies of the School are data-informed and aligned with the priorities of the University.
The position is a member of the Dean’s leadership team. The position supervises the Student Recruiter, the Admissions Coordinator of the School, and a staff of student employees. The Position serves at the pleasure of the Dean and reports to the Dean.

• Oversees recruitment budgets of the School
• Working with Chairs, Program Directors, Student Recruiter, Admissions Coordinator, and communication teams, develops, implements, and maintains
  • An annual recruitment and enrollment plan for the School and its units that identifies goals, priority audiences, strategies, responsible partners, timelines, resource needs, and measures of success.
  • An annual recruitment marketing plan for the School to enhance existing pipelines and create new pipelines.
  • An annual recruitment communication plan for outreach to prospective, applied, and admitted students (includes social media plan, web forms, email templates, and other media, as appropriate).
  • An annual recruitment travel and activity plan supporting recruitment and enrollment goals of the School.
• Recruitment and Enrollment Management
  • Works with the dean, department chairs, program directors, academic and administrative partners to establish enrollment goals that align with program characteristics, instructional capacity, and student experience. These goals will generally include increasing prospective student leads and applicant pools; improving demographics; and improving yields at inquiry, application and enrollment.
  • Bring together academic leaders, recruitment, admissions, communications, student success, and central university partners on a regular basis to review priorities, resolve issues, and document decisions and follow-up.
  • Develops and maintains data-informed recruitment and enrollment strategies for regional, national and international markets supporting all academic programs of the School.
  • Define, monitor, and report agreed-upon recruitment and enrollment measures, and use the results to recommend changes in markets, messaging, travel, events, digital activity, or use of resources.
• Recruitment Marketing
  • In coordination with KU Strategic Enrollment Management and the leaders of the School, defines and manages recruitment territories appropriate for the School.
  • In collaboration with the Director of Communications, builds a strong, recognizable identity of the School and its programs in the recruitment markets supported by printed and digital materials and resources.
  • Generates leads through digital campaigns, campus tours, regional college fairs, and other innovative techniques to capture contact information (names, emails, intended majors).
  • Sends high-level recruitment materials to leads based on broad opportunity groups.
• Recruitment Communication
  • Communicates regularly with prospective students and families and high school and community college instructors and…