Campaign Analyst

** Join us and experience Bunnings from the other side of the counter!
**** What’s in it for you*
* ** when you’re part of our team:
*** Team discount at Bunnings and other Wesfarmers brands including Kmart, Target and Officeworks to name a few
* Free standard One Pass membership
* Access to over 100+ exclusive team member benefits across health, shopping, travel and stay, wealth, work and leave
* 12 weeks paid parental leave, regardless of gender
* Fun stuff like annual festive gifts, discounted food and drinks at our Bunnings Cafe, and travelling store team member opportunities
* We’re genuinely invested in your career and no matter where you start with us, that pathway is yours to build
** About the role
** We’re looking for a Campaign Analyst who can translate customer behaviour into clear, actionable insights for our Power Pass customers.

This role goes beyond reporting — you’ll build targeted audiences, analyse the performance of email and SMS activity, and draw meaningful conclusions about how our customers are responding.

A key part of your work will be identifying what drives engagement, where campaigns can be improved, and what opportunities exist within different customer groups. You’ll help the team understand not just
* what* happened, but
* why*, and what we should do next.
** What’s involved
*** Creating data‑led customer audiences for campaigns using Salesforce Data Cloud and SQL
* Analysing campaign performance across email and SMS to understand what’s working
* Drawing actionable customer insights that directly influence campaign and commercial decisions
* Identifying patterns, opportunities and emerging behaviours across Power Pass customers
* Translating insights into clear recommendations
* Presenting insights to stakeholders across Loyalty, Marketing, and Commercial teams
* Contributing to test‑and‑learn strategies to improve personalisation and engagement
* Partnering with Marketing as they increasingly self‑serve audience selection, shifting your focus to deeper customer understanding
** Who we’re looking for
** You are an analytical, curious problem solver who loves digging into data to uncover the “why” behind customer behaviour. You’re someone who doesn’t just produce reports — you tell the story in a way that influences decisions.

You’re proactive, comfortable asking questions, and confident communicating insights to both technical and non‑technical stakeholders.
** You’ll need
*** Experience working with customer data and deriving insights that drive business value using SQL
* Strong analytical capability — able to turn raw data into meaningful, actionable insights
* Experience with SQL for building and understanding customer audiences
* Experience using Power BI for data visualisation and reporting
* Exposure to a CDP or Salesforce Data Cloud (highly advantageous)
* Ability to work with different data types and think creatively about what the data
* means
* * Experience in retail or customer‑centric environments beneficial
* Excellent communication and stakeholder management skills
** You’ll be part of a workplace where you’ll feel like you belong.
** We love the diversity across our teams, brought together in an inclusive culture guided by our values. We welcome applications from individuals of all ages, cultural backgrounds, abilities, sexual orientations, and gender identities. We strongly encourage Aboriginal and Torres Strait Islander peoples to apply and join us in shaping a workplace that celebrates First Nations voices, perspectives, and contributions. Please note, you must be age 15 or over to apply for a role ’re all about fairness at Bunnings, and our team’s here to support you every step of the way.

If you need any adjustments, just let us know - we’re here to help. If you’ve got the experience, skills, and drive to grow - but don’t quite nail every part of the job description - we still want to hear from you. For support, contact us at  reserves the right to close job advertisements at any time, so we encourage you to apply early.

We do not accept unsolicited resumes from recruitment agencies, as we have a dedicated internal Talent Acquisition team managing all hiring processes.

Bun…