Digital Marketing and SEO Intern

About Us

Play abilities is a multidisciplinary pediatric occupational, physical, and speech therapy clinic with two clinic locations in the Kansas City area (Leawood, KS and Prairie Village, KS). We provide personalized, intensive, and client-centered therapy services for children with various neurodevelopmental disabilities including developmental delays, autism, and sensory processing disorder. We provide a relaxed, yet professional work environment consisting of a collection of highly motivated, self-driven therapists and administrative team members who feed from each other’s love for their job and compassion for helping our families.

The culture of our clinic is service-oriented, and our highest objective is providing the best possible treatment and care for our clients, every step of the way.

Play abilities takes great pride in having culture of belonging and excellence. Each employee embodies Play abilities’ Core Values.

• We are energized through serving others.

• We strive for personal and professional growth to continuously better serve our company and community.

• We prioritize relationships and make all decisions, but especially people decisions, with integrity.

• We provide connection and build relationships as a foundation of our services. We build skills and resilience after this foundation is built.

• We approach our interactions with our families with the intention of helping them achieve and maintain “joie de vivre” or joy of life!

We are seeking a driven and creative Digital Marketing and SEO Intern to join our team under the supervision of the Vice President of Operations. In this role, you will have the opportunity to gain hands‑on experience in digital marketing, focusing on website development, SEO, and social media management. This internship offers a unique chance to contribute to our marketing efforts and enhance your skills in a dynamic and collaborative environment.

• Website Development & SEO:
  • Participate in website development and launch with a local SEO agency and key members of the Play abilities digital marketing team.
  • Once the website is launched, assist in updating and maintaining the company website using Word Press.
  • Develop ongoing training materials for users to reference when building new pages for blogs and other content.
  • Develop an ongoing plan to optimize website content for search engines (SEO) to improve visibility and rankings.
  • Conduct keyword research and implement SEO strategies to drive organic traffic in perpetuity.
  • Ensure Google Analytics reporting is set up for ongoing website development and report on traffic, conversions, and other information as requested.
• Social Media Management & Content Planning:
  • Manage and schedule posts for the company's social media platforms (e.g., Facebook, Instagram, Linked In, etc.).
  • Develop and execute a social media content calendar to ensure consistent and timely posts.
  • Create engaging content, including graphics, videos, and written posts.
  • Monitor social media trends and analytics to improve engagement and reach.
  • Respond to comments and messages in a timely and professional manner.
• Brand Standards:
  • Assist in establishing and maintaining brand standards and guidelines.
  • Ensure all marketing materials are consistent with the company’s brand identity.
  • Collaborate with the design team to create brand-compliant visuals and content.

Other duties as assigned.

• Currently in the 4th year of an undergraduate program or enrolled in a master’s program in Marketing, Communications, Business, or a related field at an accredited university.

• No experience required.
• Preferred:
  • Familiarity with content management systems.
  • Understanding of Word Press platform.
  • Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).
  • Knowledge of Google Analytics and other web analytics tools.
  • Basic HTML/CSS skills.

• Strong understanding of digital marketing strategies and techniques.
• Basic knowledge of website development, particularly with Word Press, and SEO best practices.
• M…