Marketing & Growth Operations Manager

Title :
Marketing & Growth Operations Manager

Department :
Marketing

Reports To :
Director of Marketing & Communications

Supervisory Position :
No

FLSA Status :
Exempt

Employment Type :
Full-Time

Location :
Hybrid (3 days/week in Lawrence, MA)

Decisions Backed by Data:
Ensure that platforms, data, tracking, and reporting work together to support confident decision-making and scalable growth.

Streamlined Connection. Act as the connective link between marketing strategy, execution, and measurement, partnering closely with Marketing, Enrollment, IT, agency partners, and vendors.

Build Trust. This role will build systems and connections that allow us to communicate with parents in a way that builds trust and enhances the full parent journey. This role owns the operational backbone of marketing.

• Own Hub Spot as a marketing platform, including:
• Landing pages and forms
• Marketing workflows and automations
• Connections to CRM
• Partner with Enrollment, IT, Digital Teams, and vendors to support CRM as the system of record for families and enrollment outcomes.
• Ensure clean, reliable data flow between marketing tools, CRM, and ad platforms.
• Define and document lead lifecycle rules, field usage, and data standards.
• Serve as the point of accountability for marketing system health, governance, and scalability.
• Own tracking strategy and measurement design across digital properties, with specific accountability for how Google Tag Manager (GTM) is used to support marketing and growth reporting.
• Define what events, conversions, and data layers must be tracked to accurately measure performance across B2C and B2B initiatives.
• Translate campaign, funnel, and launch requirements into clear GTM tracking specifications.
• Partner with a technical resource responsible for GTM execution by:
• Providing documented tracking requirements
• Validating implementations before and after launch
• Ensuring tracking aligns with reporting and attribution needs
• Ensure tracking decisions support reliable insights—not just tag completeness.

• Own marketing and growth reporting end to end, connecting:
• Manage GA4 setup and governance, including:
• Event tracking and conversion definitions
• Consistent naming conventions and measurement standards
• Build and maintain dashboards that surface:
• B2C lead and enrollment performance
• B2B pipeline inputs and conversion signals
• Channel and campaign effectiveness
• Translate data into insights that inform:
• Channel strategy
• Optimization priorities
• Define and maintain pragmatic, trusted attribution logic across paid, organic, and local channels.
• Partner with Marketing and Enrollment teams to define:
• What constitutes a qualified lead
• How leads should flow between systems and team
• Identify funnel drop-off points and recommend improvements to increase conversion efficiency.
• Bring clarity and confidence to performance discussions with leadership.

• Support go-to-market initiatives once direction and priorities are defined by Marketing leadership.
• Operationalize Go-to-Market initiatives by ensuring:
• Tracking and analytics are designed prior to launch
• Marketing systems are configured correctly
• Performance can be measured and evaluated post-launch
• Provide post-launch reporting and insights to inform iteration and future launches.
• This role does not own Go-to-Market strategy or planning, but ensures Go-to-Market execution is measurable, visible, and scalable.

• Campaign tracking and tagging
• Lead capture and reporting
• Reporting cadence and documentation
• Support marketing team members by improving system usability and consistency.
• Act as a thought partner on operational scaling as marketing complexity increases.

• Marketing tracking and reporting are reliable, consistent, and trusted.
• Hub Spot is optimized for marketing.
• GA4 and GTM are used intentionally, not reactively.
• Leadership can clearly answer:
• What’s driving enrollment?
• Which channels are working?
• Where are leads dropping off?
• Marketing strategy discussions are grounded in data, not guesswork.