Senior Account Coordinator

• Own the setup, execution, and optimization of paid social campaigns across Meta, Tik Tok, Pinterest, You Tube, and other digital platforms
• Maintain quality assurance across campaign builds, ads, targeting, and tracking
• Serve as a day-to-day client contact and deliver clear, professional communications
• Monitor campaign pacing, performance, and budgets against client goals and KPIs
• Make informed optimization recommendations in partnership with managers
• Interpret campaign data, connect performance trends to KPI impact, and surface preliminary insights
• Contribute to weekly and end-of-campaign reporting with actionable takeaways
• Support performance tracking and testing methodology, including A/B tests and measurement frameworks
• Troubleshoot common campaign and platform issues, offer solutions, and elevate complex challenges
• Research industry trends, platform updates, and competitive insights
• Share relevant agency resources with clients and teammates
• Support teammates by sharing workload, knowledge, and best practices

• 2+ years of experience in paid media, social media advertising, digital marketing, or related agency work
• Post-secondary degree or diploma in Marketing, Advertising, Communications, or a related field (preferred)
• Hands-on experience with Meta Ads Manager, Tik Tok Ads Manager, Pinterest Ads Manager, and Google Ads (You Tube)
• Bonus exposure to Reddit, Nextdoor, or other emerging platforms
• Active certification in at least one core platform, or willingness to obtain within the first 90 days
• Commitment to pursuing additional certifications as client mix evolves or to support agency badging requirements
• Ability to articulate how platform features connect to campaign goals
• Strong command of campaign QA, trafficking, targeting, tracking parameters (UTMs), A/B testing, and automated rules
• Solid understanding of full-funnel marketing strategy and KPIs such as ROAS, CPM, CPA, CPC, CTR, and CPS
• Proficient in data interpretation and connecting campaign performance trends to KPI impact
• Understanding of performance tracking and testing methodology
• Proficient in Excel and Google Sheets, including formulas, VLOOKUP, and pivot tables
• Excellent verbal and written communication skills
• Reliability and professionalism in interactions with peers and clients
• Ability to provide respectful, constructive input to peers
• Ability to respond calmly when emotions influence discussions
• Ability to independently troubleshoot common issues and offer solutions
• Ability to seek input on complex challenges and contribute process optimization ideas
• Ability to balance multiple tasks and competing priorities while meeting deadlines accurately
• Ability to adjust priorities quickly when client or business needs shift
• High degree of professionalism, accountability, and attention to detail
• Familiarity with Slack, Asana, Google Slides, PowerPoint, and Canva
• Ability to organize, format, and present data in a visually compelling way
• Ability to facilitate productive collaboration across teams and share information proactively
• Ability to reliably follow through on commitments and quality standards
• Ready-to-learn mindset; seeks and applies feedback constructively
• Understanding of agency offerings and ability to contextualize them within client goals

Demonstrates expertise in managing and optimizing paid social campaigns across multiple platforms, with a strong focus on data interpretation, performance tracking, and client communication. Proficient in utilizing industry-standard tools and methodologies to achieve campaign goals and KPIs.

• Paid Media Experience
• Meta Ads Manager
• Campaign QA and Tracking
• Data Interpretation
• Full-Funnel Marketing Strategy

• Social Media Advertising
• Digital Marketing
• A/B Testing
• UTM Tracking
• Excel Proficiency
• Google Sheets Proficiency
• Campaign Optimization
• KPI Analysis
• Performance Tracking
• Automated Rules

• Excellent Communication Skills
• Professionalism
• Collaboration
• Problem-Solving
• Adaptability

• Active Certification in Core Platform

• Campaign Performance
• Client Goals
• ROAS
• CPM
• CPA
• CPC
• CTR
• CPS
• Emerging Platforms
• Agency Offerings

• Tik Tok Ads Manager
• Pinterest Ads Manager
• Google Ads
• Slack
• Asana
• Google Slides
• Power Point
• Canva