General Sales Manager

General Sales Manager Laird Noller Automotive Laird Noller Automotive is looking for an experienced, driven General Sales Manager to join our leadership team.

We are looking for a true automotive leader—someone who knows how to build a team, create accountability, work deals, protect gross, increase volume, and keep the sales floor moving.

This is an opportunity for someone who wants to take ownership of a department and have a direct impact on the success and growth of the dealership.

What You'll DoThe GSM/Sales Manager will oversee day-to-day sales operations and work closely with dealership and executive leadership to drive performance.

Responsibilities include:

Lead, coach, train, and hold the sales team accountable

Drive new and pre-owned vehicle sales volume

Structure and desk deals while balancing gross, volume, and customer experience

Monitor daily, weekly, and monthly sales performance

Establish individual and department goals and ensure consistent follow-through

Conduct effective daily sales meetings

Manage CRM activity, lead response, appointments, follow-up, and closing performance

Monitor traffic, closing ratios, lead sources, and salesperson productivity

Ensure every opportunity is being properly worked and followed up Recruit, onboard, train, and develop sales professionals

Work closely with Finance to improve deal flow, profitability, product penetration, and funding

Assist with inventory management, aging, pricing, merchandising, and turn Review trades and assist with vehicle appraisals

Identify aged inventory and develop strategies to move it Maintain strong relationships with lenders, vendors, and manufacturer representatives as appropriate

Ensure dealership and manufacturer processes are followed

Maintain high standards for compliance, documentation, and customer treatment

Address customer concerns quickly and professionally

Work closely with Fixed Operations, Accounting, Marketing, and executive leadership

Help develop advertising, sales events, inventory strategies, and monthly sales plans

Provide accurate and timely reporting to executive leadership

Create a culture of urgency, accountability, teamwork, and performance

What We're Looking For We want someone who understands that great sales management is more than sitting at the desk and penciling deals.

Our ideal candidate:

Has automotive sales management experience

Has a proven ability to lead and develop a sales team Understands dealership financials and the relationship between volume, gross, expenses, and net profitability

Can effectively desk and close deals

Understands both new and used vehicle operations

Is comfortable managing inventory and aging

Understands CRM processes and lead management

Uses numbers and reporting to manage performance—not guesswork

Holds people accountable while maintaining a positive culture

Communicates well with employees, customers, and executive leadership

Is competitive, organized, energetic, and results-driven

Can make decisions and solve problems without needing constant direction

Leads from the front and is willing to jump in wherever needed

What Success Looks Like Success in this position means building a consistent, profitable sales department.

We expect our GSM/Sales Manager to know where the department stands every day—not just at the end of the month.

That means knowing the numbers, knowing the inventory, knowing the pipeline, knowing where deals are getting stuck, and knowing what each member of the team needs to do to improve.

We want a leader who can celebrate wins, address problems quickly, develop people, and continuously push the department forward.

Why Laird Noller Automotive?

Noller has been a family-owned automotive group for more than 65 years. We believe in giving strong leaders the ability to…