CRM Product Specialist

About the role

The CRM Product Specialist will serve as the product owner and subject‑matter expert for the CRM platforms across the U.S. This role ensures Colliers bespoke CRM effectively supports sales, leasing, capital markets, and advisory teams, driving adoption, data quality, and business value while aligning regional needs with the global CRM roadmap. Working collaboratively with the IT Product team to deliver agreed business requirements.

• Serve as the Americas CRM Product Specialist and subject matter expert, owning end‑to‑end CRM, deal management, and pipeline workflows.
• Partner with business stakeholders to gather, analyze, and document requirements, pain points, and opportunities to improve CRM processes and user experience.
• Design and optimize CRM processes by driving standardization, automation, and adoption of global best practices while accommodating regional business and compliance needs.
• Translate business requirements into functional specifications, user stories, and prioritized backlog items, working closely with Product Owners, technology teams, and vendors.
• Act as the key liaison between business and technology teams, facilitating workshops, backlog refinement, solution validation, and stakeholder alignment.
• Lead and support CRM enhancements, system rollouts, and migrations, ensuring successful delivery, user adoption, and change management across the region.
• Provide advanced functional support, monitor system performance and usage trends, and drive continuous product and process improvements based on user feedback.
• Champion data quality, governance, and compliance standards while ensuring CRM solutions align with enterprise architecture and security requirements.
• Deliver actionable CRM reporting, dashboards, and insights, partnering with data teams to improve forecasting, pipeline visibility, and business decision‑making.

• Degree and/or diploma in Business, Information Systems, Technology, Commerce, or a related field.
• 5‑8+ years of experience in CRM product management, sales operations, business systems, product operations, or a related role.
• Hands‑on experience with Salesforce or other enterprise CRM platforms, including CRM configuration, workflows, reporting, and dashboards.
• Proven experience supporting regional or multi‑country CRM implementations and driving user adoption across diverse stakeholder groups.
• Strong understanding of sales, leasing, deal management, and pipeline processes within a B2B, professional services, or commercial real‑estate environment.
• Demonstrated ability to translate complex business requirements into scalable technology solutions and process improvements.
• Experience working within Agile delivery environments, including requirements gathering, user acceptance testing (UAT), release coordination, and backlog management.
• Excellent communication, stakeholder management, facilitation, and relationship‑building skills across business and technology teams.
• Strong analytical, problem‑solving, and continuous improvement mindset, with experience in data governance, reporting, and CRM data quality management.
• A collaborative, accountable, and customer‑focused approach, with a passion for product ownership, change management, and delivering exceptional business outcomes.

Approximate Base Salary Range for this role: $125,000–$150,000. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all national allocations. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training.

Employees (and their families) receive employer‑subsidised medical benefits including RX, dental, and vision, as well as employer‑paid basic life/AD&D insurance and short‑term / long‑term disability. Employees can enrol in the company 401(k) plan, which includes an employer match. Employees also receive 10 days of sick leave, a minimum of 15 days vacation annually, 10 paid holidays plus two personal flex days, and up to 12 weeks (for birth parents) or 4 weeks (for non‑birth…