Manager of Marketing and Communications

POSITION DESCRIPTION

POSITION TITLE
: Manager of Marketing and Communications

REPORTS TO
: Director of Development/Executive Director

DEPARTMENT
:Development/Administration

CLASSIFICATION
: Full-Time/Exempt

POSITION SUMMARY
:

The Marketing and Communications Manager leads Lazarus House Ministries’ (LHM) internal and external marketing and communications and will strategize to increase awareness, engagement, and philanthropic support. This role is both strategic and hands-on, responsible for planning and executing marketing initiatives, managing digital and print communications, and ensuring consistent messaging across all channels. The ideal candidate is a skilled storyteller who can translate mission and impact into compelling communications for donors, partners, clients, and the broader community, not only in Lawrence, but the Merrimack Valley and Greater Boston.

• Digital & Content Marketing
• Manage the LHM website, including content updates, basic SEO, and coordination with external vendors as needed.
• Oversee all social media strategy and day-to-day execution across relevant platforms.
• Create and manage email marketing campaigns (e.g., newsletters, appeals, event promotions, annual report, staff newsletter).
• Track and analyze digital performance metrics and adjust strategies accordingly.
• Create and maintain an organized library of photos, videos, and publications including current and historical MARCOM materials.
• Stay abreast of local and national MARCOM trends and industry recognition days and events as well as traditional and emerging social media communications opportunities and platforms.
• Fundraising & Development Communications

• Partner with the development team to support fundraising campaigns, donor stewardship, and events.
• Produce donor-facing materials including appeals, impact reports, case statements, and annual reports.
• Support grant communications as needed (e.g., narratives, reports, collateral).

• Organizational Communications
• Partner with program and other LHM staff in various departments on a regular basis to gain knowledge of program goals, updates and stories to produce and post impactful LHM development, program-related and other organizational communications and messaging.
• Learn “the voice” of the Executive Director to appropriately produce and disseminate communications materials from Executive Director’s point of view.
• Inform and instruct all staff on LHM branding expectations and guidelines.

• Strategy & Brand Management
• Develop and implement an annual marketing and communications plan that is aligned with LHM’s mission as well as organizational and fundraising goals.
• Serve as brand steward, ensuring consistent voice and visual identity across all internal and external communications.
• Collaborate with LHM staff, including the Executive Director and program staff, to identify key messages, stories, and priorities.
• Update and maintain Marketing and Communications (MARCOM) Guidelines Manual as needed.

• Collateral & Creative Production
• Develop and project manage all communication marketing materials such as brochures, flyers, presentations, and signage including negotiating and working with outside vendors for any organizational printing needs.
• Support all AV needs by producing videography, photography, design and/or coordinate with freelance designers, photographers, videographers, or agencies as needed.
• Ensure timely production and quality control of all materials.

• Media & Public Relations
• Manage and expand media relations, including press releases, media pitches, and interview coordination.
• Cultivate relationships with local media outlets to enhance LHM’s visibility in the community.
• Serve as a point of contact for internal and external communications inquiries.
• Manage and maintain an organized library of organizational photos and videos.
• Identify opportunities for thought leadership, community visibility, and partnerships.

• Bachelor’s degree in marketing, communications, journalism, digital media, or a related field.
• 3-6 years of experience in marketing and communications, preferably at a nonprofit or mission-driven organization.
• Exceptional writing and editing skills for a wide…