Marketing & Communications Director

Job Details

Work for a company where you make a difference in people’s lives every day! At GT Independence, people are at the heart of everything we do. If you love your work, enjoy collaboration, and thrive on learning and innovation, you're in the right place. Join a mission-driven organization committed to helping individuals live independently while shaping the future of self‑directed home and community-based care.

GT Independence has received national recognition as a great place to work, including the 2025 National Best & Brightest Companies to Work For Award and the Great Place to Work® Certification for 2025–2026.

Remote (U.S.). Our Head Quarters is in Sturgis, MI

Marketing & Communications

Chief Executive Officer or Chief Operating Officer

GT Independence is a national, family‑founded, disability‑owned Financial Management Services (FMS) organization supporting tens of thousands of people across the country in self‑directing their long‑term services and supports. We help individuals hire the caregivers they choose while managing payroll, taxes, billing, enrollment, and compliance—so people of all ages and abilities can live life on their own terms.

Our work is rooted in the belief that everyone deserves independence, dignity, and community. As we continue to expand nationally and modernize self‑direction through innovative technology and person‑centered support, our brand and storytelling are more important than ever.

The Marketing & Communications Director is a strategic, creative, and mission‑driven leader responsible for shaping how GT Independence communicates with the world. This role oversees brand strategy, marketing, public relations, storytelling, and internal communications elevating GT’s national reputation and amplifying the impact of self‑direction.

You will guide the vision for GT’s external presence, strengthen trust with individuals, families, state partners, and communities, and lead campaigns that highlight the power of independence and choice. You’ll also ensure our employees stay informed, inspired, and connected through clear and consistent internal communications.

This is a hands‑on leadership role ideal for someone who blends strategic thinking with exceptional execution.

• Own GT’s brand identity, messaging, visual standards, and tone across all platforms.
• Ensure all content reflects our mission, values, and person‑centered approach.
• Build a consistent and compelling narrative about self‑direction and our role within long‑term care.

• Develop and implement annual marketing strategies aligned to organizational priorities and growth.
• Lead multi‑channel campaigns across digital, social, email, SEO, print, conferences, and events.
• Oversee website strategy, structure, content, analytics, and continuous optimization.
• Highlight GT’s technology, caregiver tools, customer support, and state‑specific programs through engaging campaigns.

• Lead PR strategy, media outreach, and GT’s public presence.
• Draft and review press releases, executive messaging, speeches, and thought‑leadership pieces.
• Manage crisis communication preparedness and real‑time response.
• Position GT as a national leader in self‑direction and community‑based services.

• Partner with HR and leadership to deliver consistent and meaningful internal communication.
• Support employee engagement, culture, change management, and clarity around organizational updates.

• Lead storytelling initiatives that center the voices of people we serve, caregivers, and community partners.
• Oversee creative development (videos, blogs, social, email, case studies, brand assets).
• Ensure all content is accessible, inclusive, and mission‑aligned.

• Collaborate with operations, customer service, government relations, product, and implementation teams.
• Support messaging for state transitions, program launches, RFP communications, and public initiatives.

• Manage and develop a…