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Marketing Manager- Hospitality, Gaming & Real Estate
Job in
Lawrence, Essex County, Massachusetts, 01842, USA
Listed on 2026-02-16
Listing for:
Lupoli Companies
Full Time
position Listed on 2026-02-16
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
Description
The Marketing Manager – Hospitality, Gaming & Real EstateResponsible for leading all consumer-facing and brand strategy across Lupoli Companies’ hospitality and real estate portfolio, including restaurants, hotel/casino operations, and commercial real estate assets.
This role serves as the primary marketing owner for assigned brands and properties, with direct accountability for strategy, execution, performance, and cross-functional alignment. The Marketing Manager partners closely with executive leadership, operations, leasing, and property teams to ensure marketing initiatives drive awareness, traffic, occupancy, and revenue.
Key Responsibilities Marketing & Growth Leadership- Own and lead all consumer-facing marketing strategy and execution for assigned hospitality, gaming, and real estate brands
- Define campaign strategy, budgets, promotional frameworks, and growth initiatives aligned with business goals
- Serve as the primary marketing partner to leadership for assigned verticals and properties
- Lead marketing strategy and execution for:
- Restaurants and dining concepts
- Hotel and casino operations
- Commercial and mixed-use real estate assets
- Develop campaigns that drive:
- Guest traffic and engagement
- Brand awareness and reputation
- Leasing, occupancy, and tenant visibility
- Partner with operations, leasing, and development teams to support openings, promotions, and ongoing initiatives
- Plan and execute integrated campaigns from concept through launch
- Oversee social, digital, paid media, PR, in-venue, and experiential marketing
- Ensure brand consistency, quality, and clarity across all channels and touchpoints
- Act as project lead for website initiatives related to hospitality and real estate brands
- Manage content updates, UX improvements, and conversion strategies
- Oversee digital performance across web, social, and paid platforms
- Define, track, and report on marketing KPIs and ROI
- Provide regular performance insights and recommendations to leadership
- Continuously optimize strategy based on data, results, and business priorities
- Partner closely with:
- Operations and property management
- Leasing and development teams
- Sales and executive leadership
- Provide direction to creative resources and marketing team members supporting assigned brands
- Oversee external vendors, agencies, photographers, designers, and media partners
- Establish workflows, timelines, and processes to ensure efficient execution and scalability
- 5+ years of marketing experience, preferably within hospitality, gaming, real estate, or multi-brand environments
- Proven experience owning end-to-end marketing strategy and execution
- Strong understanding of consumer marketing, brand positioning, and performance measurement
- Experience managing agencies, vendors, and cross-functional stakeholders
- Highly organized, proactive, and comfortable operating in a fast-paced environment
- Strong communication skills and executive presence
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