Digital Consumer Content Strategist Job Lawrence area,Massachusetts USA,Marketing / Advertising / PR

Position: Digital Consumer Experience Content Strategist

Serve as the communications lead for the CX Center of Excellence (COE), owning the development and execution of internal communication strategies
Be the lead subject matter expert representative for content strategy as part of our CX Foundation’s Community of Practice.
Support the ongoing improvement of the CX COE SharePoint website to promote the goals, objectives, and value proposition of the Digital Consumer Experience team
Develop the content frameworks to enable product teams to incorporate content best practices for multi-modal environments
Advance organizational capability in agentic content experience by developing frameworks and guidance for designing content that functions effectively within AI-driven, autonomous, and conversational digital environments.
Ensure CX content guidelines are maintained as living standards, with regular review cycles and clear governance processes
Evolve standards, guidelines and toolkits for information architecture and taxonomy
Plan and deliver training and workshops to upskill employees on content best practices

Requirements

Bachelor's degree in any domain
5+ years of professional experience in UX/UI writing, content design, content strategy, communications, digital marketing, or related fields or roles.
Demonstrated experience leading content programs, communities of practice, or cross-functional content initiatives within a digital product or consumer experience context.
Proven expertise in content lifecycle management and optimization, including governance, workflow design, and performance improvement.
Proven experience in defining and implementing communication plans for different business functions aimed at diverse audiences, especially technical and scientific communities.
Strong working knowledge of UX and UI writing principles and their application within digital product environments.
Experience developing practitioner-facing training materials, playbooks, toolkits, or enablement resources.
Strong expertise in information architecture and taxonomy principles as applied to digital content systems.
A natural copywriter and storyteller: excellent written and verbal communication skills, with the ability to adapt tone and format for varied audiences and purposes.

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