Head of Marketing Leadership

-MKT-0941

Location:

Lawrence, MA (Hybrid — 2 days/week in-studio) Category:
Marketing & Operations

Employment Type:

Full-Time Hybrid / Contract-to-Hire

At AM Digital Designs, we believe in digital storytelling. We engineer a diverse portfolio of cutting-edge solutions, products, and services that allow clients to execute high-stakes digital missions.

At AM Digital Designs, we look for data-driven narrative builders. As a growing family business rooted in Lawrence, MA — a bilingual, multicultural community — we treat marketing as a diverse ecosystem. We serve local small business owners, so we build lean, high-impact growth pipelines that match limited client budgets with strong visual strategy.

We are seeking a culturally fluent, bilingual (English/Spanish preferred) leader to step into our core leadership loop. You will guide multi-platform digital campaign rollouts, own inbound client generation funnels, and directly manage our growing network of Brand Ambassadors (currently 12, scaling to 25+ by Q1 2027). You must be comfortable navigating small local client budgets and tailoring strategies to multicultural, bilingual audiences.

• Drive Lean Growth Architecture: Plan and execute organic and paid acquisition campaigns (Meta Ads, Google Ads, Tik Tok Ads) with a monthly paid media budget of $300–$800.
• Direct Creator Operations: Manage our Brand Ambassador application pipeline and self-serve scheduling system, review UGC submissions weekly, and track commission payouts via our internal dashboard.
• Own Campaign Metrics: Build monthly reporting decks covering CAC, LTV, and conversion rate by channel; present findings directly to the founders every two weeks.
• Manage Content Calendar: Maintain a rolling 6-week content calendar across Instagram (@), Linked In and Tik Tok.

• 3–5 years in digital growth marketing, agency account management, or performance marketing, ideally with small-business or local-market clients.
• Hands-on experience with Meta Business Suite, Google Analytics 4, an accessible CRM (Hub Spot free tier or similar), and basic Canva/Figma literacy for reviewing creative assets.
• Proven track record getting real results on lean paid ad budgets (under $1K/month).
• Bilingual English/Spanish strongly preferred given our client base in bilingual markets; not required but a significant plus.
• Comfortable working in a small, founder-led environment with direct accountability — this is not a role with a large marketing department behind it.

$50,000–$70,000/yr base salary, or $30–$38/hr on a 1099 contract basis for the first 90 days, plus performance bonuses tied to quarterly acquisition targets.

AM Digital Designs is an equal opportunity employer. We welcome applicants regardless of race, gender, age, disability, or national origin, and especially encourage bilingual and multicultural candidates to apply.