Brand & Media Marketing Leader — Hybrid Campaigns
Job in
Lawrence, Essex County, Massachusetts, 01842, USA
Listed on 2026-08-26
Listing for:
Blue Cross Blue Shield of Massachusetts
Full Time, Part Time
position Listed on 2026-08-26
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Marketing Communications, Digital Marketing
Job Description & How to Apply Below
Blue Cross Blue Shield of Massachusetts is seeking a Brand and Media Marketing Manager to drive brand health and integrated campaigns. You will coordinate internal teams and external agencies, own paid media and sponsor ships, and translate strategy into end-to-end activations across channels.
The role requires strong brand leadership, collaboration, and the ability to surface insights that resonate with members and drive results. Boston-2 days per week in-office hybrid work is expected.
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