AI Digital Marketing Director Job Lawrence area,Massachusetts USA,Marketing / Advertising / PR

Develop and lead the organization's overall digital marketing strategy, incorporating AI, automation, data analytics, and emerging digital technologies.
Establish an AI-driven marketing roadmap that improves customer acquisition, engagement, conversion, retention, and overall marketing effectiveness.
Lead digital campaigns across paid search, organic search, social media, email, content marketing, websites, digital advertising, and other relevant channels.
Identify and implement AI-powered tools and platforms that improve marketing productivity, personalization, content creation, campaign optimization, and customer insights.
Leverage generative AI to enhance content development, audience segmentation, creative testing, campaign development, and marketing workflows while maintaining brand standards and quality.
Develop strategies for AI search, conversational search, and emerging discovery platforms to increase brand visibility and digital reach.
Use customer, market, and behavioral data to identify trends, uncover growth opportunities, and optimize marketing investments.
Partner with analytics and technology teams to develop dashboards, predictive models, attribution strategies, and performance measurement frameworks.
Oversee SEO, paid media, social media, email marketing, content strategy, marketing automation, and website optimization initiatives.
Drive personalization strategies using customer data, AI models, behavioral insights, and automated marketing journeys.
Establish testing and experimentation programs to continuously improve conversion rates, customer engagement, campaign performance, and ROI.
Evaluate emerging AI and digital marketing technologies and recommend solutions that support business objectives.
Develop governance and best practices for responsible use of AI in marketing, including brand consistency, data privacy, intellectual property, accuracy, transparency, and regulatory considerations.
Lead relationships with agencies, technology partners, vendors, and external digital marketing resources.
Manage, mentor, and develop a high-performing digital marketing team while fostering a culture of innovation, experimentation, and continuous improvement.

Experience & Qualifications

Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field; advanced degree preferred.
8+ years of progressive experience in digital marketing, growth marketing, marketing technology, or a related discipline.
3+ years of leadership experience managing digital marketing teams, programs, or enterprise-level initiatives.
Demonstrated experience developing and executing multi-channel digital marketing strategies with measurable business results.
Hands-on experience applying generative AI and AI-powered marketing technologies to improve campaign performance, content production, customer engagement, and marketing operations.
Strong knowledge of SEO, SEM, paid media, social media, email marketing, content marketing, marketing automation, CRM, conversion optimization, and web analytics.

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