Strategic Marketing Intern - Benchmarking, Summer

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We’re all part of the same crucial mission, no matter what function we support – it’s to provide safe, clean water for the world, and to protect our planet’s most valuable resource.

This curious and strategic individual, as part of the Corporate Marketing team, will support the development of a competitive intelligence and market benchmarking framework for Watts. The intern will conduct market research, analyze competitive positioning, identify industry trends, and help establish sustainable processes that inform strategic business and marketing decisions.

This position reports to Marketing. This role is hybrid and is based in N Andover, MA

• Partner with Product Management and Marketing teams to organize products into meaningful product families and define competitive benchmarking frameworks.

• Develop competitive matrices that identify competitors, market positioning, and strategic relevance across key end-market verticals.

• Research and develop competitor profiles, including product portfolios, pricing strategies, distribution channels, and market positioning.

• Benchmark Watts products against competitor offerings based on specifications, pricing, features, and messaging.

• Conduct market research to identify industry trends, growth opportunities, customer needs, technology developments, and regulatory changes.

• Gather information from industry publications, market reports, competitor websites, trade sources, agency representatives, and internal stakeholders.

• Analyze findings and prepare executive‑ready reports, presentations, and strategic recommendations.

• Assist in developing a repeatable competitive monitoring process, including reporting templates, tracking mechanisms, information sources, and update schedules.

• Collaborate with Product Management, Sales, Marketing, Engineering, and agency partners to validate findings and support strategic initiatives.

• Present research findings and recommendations to business stakeholders and leadership teams.

• Assume responsibility for other projects and duties as assigned by the Senior Manager of Strategic Marketing Research, Business Intelligence & Analytics or Company management.

• Responsibility directly tied to Watts Value (Integrity, Accountability, Continuous Improvement, Transparency)

• Current student (senior status) Pursuing a bachelor’s degree in marketing, Business Administration, Economics, Strategy, Market Research, or a related field.

• Strong research, analytical, and critical‑thinking skills.

• Proficiency with Microsoft Excel and PowerPoint.

• Ability to synthesize large amounts of information into concise business insights and recommendations.

• Strong written, verbal, and presentation skills.

• Ability to work independently and manage multiple concurrent projects.

• Demonstrated commitment to integrity and respect in interactions with others, fostering a positive and inclusive work environment.

• Strong sense of accountability, taking ownership of tasks and following through on commitments.

• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.

• Must successfully establish employment eligibility and satisfactorily complete background checks, including required pre‑employment testing as a condition of employment.

• Coursework or prior experience in competitive intelligence, market research, strategic marketing, business strategy, or industry analysis.

• Prior internship or project experience involving benchmarking, secondary research, or stakeholder interviews.

• Familiarity with B2B, industrial…