Director, Planned Giving

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The Director is responsible for the design, direction, and implementation of a comprehensive program to market planned giving within the scope of the Development Department’s strategy as a vehicle for major gifts. In addition to serving as a resource and advisor to the major gift officers to solicit and close planned gifts, specifically responsible for maintaining a portfolio and achieving the overall planned giving goals;

acting as a representative of the College and the Development Department while managing the cultivation, solicitation, and stewardship of donors and prospective donors at the $100,000 and above level with a focus on planned giving prospects; and creating and implementing a comprehensive marketing communications plan.

• Design and implement long and short-term planned giving fundraising strategies which include setting program goals, managing relationships, and leading marketing and education efforts internally and externally.
• Research, identify, and contact planned giving prospects.
• Develop effective strategies to proactively build awareness of planned giving options and educate the front-line fundraising team.
• Develop, recommend, and implement appropriate strategies for cultivating, soliciting, and stewarding these individuals. Consult with Development colleagues, administrators, faculty, trustees, and other volunteers as appropriate.
• Serve as the planned giving advisor for the Major Gifts team with a focus on increasing their understanding of how and when planned giving fits within the overall fundraising strategy, and how to introduce/address planned giving vehicles into donor conversations or proposals.
• Travel with gift officers who have generated interest in planned gifts and need assistance in working through the gift planning process.
• Support planned and complex gift options which extend beyond bequests and estate giving and include complex and innovative giving vehicles that maximize tax benefits and donor impact.
• Manage and make recommendations for the College’s planned giving gift acceptance policies.
• Evaluate the effectiveness of all planned giving initiatives and activities across the College on a periodic basis; initiate changes as needed.
• In partnership with the Stewardship Office, co-manage the recognition program for planned giving, including ensuring regular contact with planned gift donors and designing and implementing recognition efforts that maintain ongoing relationships with donors who have made planned giving donations.
• Plan and manage events related to the cultivation, solicitation, and stewardship of planned giving donors in partnership with the Advancement Events Office and Stewardship Office.
• Develop and manage the use and production of planned giving marketing materials for a targeted audience in partnership with The Fund for Babson and College Marketing.
• Conduct an average minimum of 18 face-to-face or virtual meetings per month.
• Provide written briefings for senior leadership and faculty visits with donor and prospective donors, as well as follow-up documentation and correspondence.
• Assume additional responsibilities as required.

WHAT EDUCATION AND SKILLS YOU WILL NEED

• Bachelor’s degree.
• Must have a minimum of 10+ years of experience in planned/major giving and with a range of fundraising responsibilities that include management or supervision of fundraising processes.
• Must have experience closing planned and major gifts at the 6-figure level.
• Must have a strong knowledge base of all aspects of planned giving and fundraising.
• Must have current working knowledge of planned giving IRS rules and regulations.
• Proven ability to mentor and collaborate…