Regional Sales Manager

* This position is eligible for a performance‑based commission program tied to individual sales results. Additional details will be provided during the interview process

Pattyn North America
, headquartered in Sussex, WI, delivers turnkey automated packaging solutions that support end‑of‑line production across industries including food & beverage, bakery, protein, bulk solids, and consumer packaged goods. Our systems are designed to improve efficiency, ensure hygienic performance, and provide reliable, long‑term operation — from individual machines to fully integrated packaging lines.

Part of the global Pattyn Group and the Duravant family of operating companies, Pattyn combines global packaging expertise with strong local support. With manufacturing, sales, and service operations across North America, Europe, and Asia, we help customers optimize production through innovative automation and integration solutions.

The Regional Sales Manager is responsible for driving sales of Pattyn Bakery Division packaging equipment and turnkey packaging line solutions. This role partners closely with the Bakery Senior Sales Manager to develop target markets, execute sales strategies, and achieve revenue goals.

Key responsibilities include expanding sales territories and channels, supporting and developing relationships with integrators and distributors, and contributing to the annual marketing and business planning process. This role also supports partner training and helps ensure consistent market growth and customer success.

• Visit establishments to evaluate needs or to promote product or service sales
• Prepare and submit sales contracts for orders
• Answer customers’ questions about products, prices, availability, or terms
• Quote prices, terms or other bid specifications
• Contact new or existing customers to discuss how specific products or services can meet their needs
• Emphasize product features based on analyses of customers’ needs and on technical knowledge of product capabilities and limitations
• Establish technical details and product descriptions to prepare sales presentations
• Select or assist customers in selecting products based on customer needs, product specifications, and applicable regulations
• Prepare sales presentations or proposals to explain product specifications or applications
  
  Complete expense reports, sales reports and other paperwork
• Identify prospective customers using business directories, leads from existing clients or trade shows
• Inform customers of estimated delivery schedules, service contracts, warranties, or other information pertaining to purchased products
• Collaborate with colleagues to exchange information, such as strategy or marketing information
• Provide customers with ongoing support
• Promote service contracts and after sales offers
• Provide feedback to engineering and R&D teams so that products can be tailored to the clients’ needs
• Arrange for testing of product and or machinery
• Initiate sales campaigns to meet sales and production expectations
• Obtain building blueprints/layouts or specifications for use by engineering departments in bid preparations
• Consult with engineers regarding technical complications or design
• Support set‑up of various trade shows and exhibits.

• Minimum 5 years of related capital equipment or industrial equipment sales experience, with proven year‑over‑year sales growth.
• Strong background in B2B sales, business development, and industrial equipment selling; bakery industry or industrial automation knowledge is highly preferred.
• Formal sales training (e.g., consultative selling techniques) and a BA/BS degree or equivalent related experience.
• Ability to read and work with 2D CAD/AutoCAD design drawings and blueprints.
• Technical aptitude with a solid understanding of machinery and ability to develop creative, “outside the box” customer solutions.
• Demonstrated ability to build relationships, focus on customer needs, and solve problems effectively.
• Able to travel 30–40% of the time domestically and internationally; must have a valid passport and be able to travel to Canada and overseas.

• Competitive…