Senior Digital Marketing Strategist - Email & Automation

Shape the Future of Customer Engagement Through Email and Marketing Automation.
We're seeking a Senior Digital Marketing Strategist - Email & Automation to lead the strategy, execution, and optimization of our enterprise email marketing and marketing automation programs.
This highly visible role combines strategic planning, campaign execution, customer journey design, and performance analytics to drive customer engagement and business growth. As the organization's marketing automation expert, you'll help define best practices, improve processes, and identify innovative ways to connect with customers throughout their lifecycle.
While email is the primary focus, you'll also create connected experiences across digital and sales touchpoints to ensure every customer interaction contributes to a seamless journey.
What You'll Do

Serve as the strategic owner of email marketing and marketing automation initiatives
Develop and execute email campaigns and automated customer journeys
Build segmentation and personalization strategies
Drive testing, optimization, and performance improvements
Analyze campaign effectiveness and communicate strategic recommendations
Partner with stakeholders to align marketing efforts with business goals
Enhance automation processes and operational efficiency
Support integrated cross-channel campaigns
Mentor team members and champion best practices
Stay ahead of emerging digital marketing and automation trends

What You'll Bring

Bachelor's degree
4-6 years of experience in digital marketing, email marketing, or marketing automation

Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms
Strong understanding of automation, segmentation, customer journeys, and lifecycle marketing
Proven success managing complex campaigns and optimization initiatives
Strong analytical, strategic thinking, and stakeholder management skills
Experience leading testing and experimentation programs
HTML/CSS and SQL knowledge a plus