Digital Marketing – Communications Manager

• Develops and evolves the strategy for a subset of the company’s websites, overseeing configuration, content editing, copy and image proofing, and graphics creation.
• Manages execution of website page optimization in partnership with agencies and brand/product marketers, from design through publication.
• Optimize landing pages and web experiences to improve conversion, applying user-experience and conversion rate optimization (CRO) principles.
• Establishes scalable page-performance standards covering load time, mobile responsiveness, and accessibility.
• Conducts regular content audits, identifying outdated pages for refresh or removal to maintain quality and relevance.
• Develops and evolves SEO and search-visibility strategies across the assigned web properties, aligning content with target keywords and search intent.
• Conducts technical SEO audits addressing site speed, mobile optimization, crawlability, and structured data.
• Establishes front- and back-end strategies to enable AI overviews and answer-engine optimization (AEO) visibility.
• Develops an SEO content calendar aligned with keyword research and seasonal trends.
• Formulates and drives a link-building approach that builds domain authority through partnerships, PR, and content.
• Tracks and analyzes web performance metrics including traffic, bounce rate, time on site, conversion rate, and page load speed.
• Monitors SEO performance across organic traffic, keyword rankings, domain authority, and backlink profile.
• Establishes performance dashboards that enable in-flight optimization of web experiences.
• Synthesizes web and search insights into strategic recommendations backed by data and aligned with business objectives.
• Develops attribution reporting showing how web and organic search contribute to pipeline and conversion.
• Develops a testing roadmap prioritizing high-impact elements such as page layouts, CTAs, and landing-page variants.
• Establishes test design standards including hypothesis formation, control/variant definition, success metrics, and sample-size requirements.
• Serves as the subject matter expert (SME) on website and search capabilities, advising cross-functional partners without direct authority.
• Works closely with Product Marketing, brand/product marketers, and boundary partners to align web efforts with broader marketing initiatives.
• Establishes quality-assurance checklists and version-control practices covering rendering, links, tracking, and compliance.

• Minimum:
  Bachelor’s degree in related discipline and 6 years’ experience in a related field.
• Demonstrated experience in digital marketing and communications across multiple brands or solutions within a large, matrixed enterprise organization.
• Proven track record managing website and SEO programs across multiple sites or platforms.
• Deep expertise in website management, SEO/SEM, and conversion rate optimization, including technical SEO (site speed, crawlability, structured data).
• Proficiency with content management systems (e.g., Word Press/WPVIP) and front-end web fundamentals (HTML, CSS); familiarity with light back-end concepts.
• Proficiency with web and SEO analytics tools such as Google Analytics, Google Search Console, Hotjar, Clarity, and SEMrush, and with building dashboards and reporting.
• Working knowledge of project management tooling (e.g., ) and expert-level Microsoft Excel and PowerPoint.
• Familiarity with emerging search trends, including AI overviews and answer-engine optimization (AEO).
• Experience with experimentation and personalization platforms (Optimizely or equivalent).
• Working knowledge of marketing automation and CRM integrations (Salesforce, Eloqua, Marketo, Hub Spot, SFMC).

Demonstrates expertise in website management, SEO/SEM, and conversion rate optimization, with a strong focus on technical SEO and analytics. Proficient in developing and executing digital marketing strategies that enhance user experience and drive web performance metrics.

• Website Management
• SEO/SEM Expertise
• Conversion Rate Optimization
• Google Analytics Proficiency
• Content Management Systems

• Technical SEO
• Conversion Rate Optimization
• HTML
• CSS
• Link-Building
• Content Audits
• Performance Metrics Analysis
• Attribution Reporting
• Testing Roadmap Development
• SEO Content Calendar Development

• Cross-Functional Collaboration
• Strategic Recommendations
• Quality Assurance

• Digital Marketing
• Content Management
• User Experience
• Matrixed Organization
• Emerging Search Trends

• Google Search Console
• Hotjar
• Clarity
• SEMrush
• Microsoft Excel
• Microsoft Power Point
• Optimizely
• Salesforce
• Hub Spot