Social Media Specialist

Wilbert Funeral Services, Inc.

As a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

The Social Media Specialist will drive organic growth, audience engagement, and brand loyalty across our core digital channels. In this role, you will be the day-to-day voice of our brands. You will turn marketing strategies into creative, high-performing content that connects with our community. This position sits within the marketing department and acts as a bridge between strategy and creative execution.

The ideal candidate lives and breathes social media trends, understands audience behavior, and knows how to analyze performance metrics to continuously optimize content. This role will grow brand awareness, strengthen community engagement, support marketing campaigns, and use performance insights to improve results across platforms.

As a part of the global industrial organization Marmon Holdings, which is backed by Berkshire Hathaway, you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best. We’re excited for you to join us at Wilbert.

For more than 140 years, Wilbert has partnered alongside funeral professionals to deliver meaningful memorial experiences that honor lives, support families, and build lasting trust.

As the only provider offering a complete portfolio of burial, cremation, memorialization, and Pierce by Wilbert embalming solutions, we bring unmatched breadth, expertise, and innovation to every aspect of memorial care. Our comprehensive approach empowers funeral professionals to meet the evolving needs of families with confidence, while ensuring every tribute is protected, preserved, and personalized. For generations, families have trusted Wilbert to help create meaningful tributes that protect, preserve, and honor the lives they remember.

The Social Media Specialist will drive organic growth, audience engagement, and brand loyalty across our core digital channels. In this role, you will be the day-to-day voice of our brands. You will turn marketing strategies into creative, high-performing content that connects with our community. This position sits within the marketing department and acts as a bridge between strategy and creative execution.

The ideal candidate lives and breathes social media trends, understands audience behavior, and knows how to analyze performance metrics to continuously optimize content. This role will grow brand awareness, strengthen community engagement, support marketing campaigns, and use performance insights to improve results across platforms.

• Create, schedule, and publish original, authentic content across social platforms, including Linked In, Instagram, Facebook, You Tube, and other emerging channels.
• Maintain a consistent brand voice while tailoring copy, visuals, and formats for each platform.
• Write engaging copy, shooting or editing short-form videos, designing basic graphics.
• Create and manage social media calendars that align with campaigns, events, product launches, and broader marketing priorities. This includes mapping out content calendars weeks or months in advance.
• Monitor audience conversations, platform updates, algorithm changes, emerging content formats, viral…