Senior Manager Customer Marketing Analytics

They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we're in the business of serving those who serve our guests. Whether you're designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together.

So, join our team and find your place, because here...we're all in good company.

** What You'll Do - You'll Make the Moment*
* + Deliver analytics and insights from Guest, Loyalty, and Marketing Activation datasets to support defined use cases, business decisions, and audience strategy.

+ Develop and own measurement frameworks for segmentation, personalization, lifecycle performance (engagement/churn), and campaign effectiveness, including multivariate testing and controlled experiments.

+ Translate complex analyses into clear narratives and recommendations for senior leadership and cross-functional stakeholders; define audience targets and implications for strategy and execution.

+ Lead standard reporting and dashboarding by creating, automating, scheduling, and maintaining recurring reports and insights for business consumption.

+ Perform advanced ad hoc analyses to answer critical business questions and support strategic decisions.

+ Serve as the data subject matter expert and business owner for customer data platforms, ensuring solutions meet business requirements and analytical standards.

+ Own and manage the roadmap for new/enhanced customer data and measurement capabilities, including prioritizing enhancements, bug fixes, new features, and analytics requests.

+ Develop new tools, statistical models, and analytics processes to grow first-party measurement capabilities, leveraging internal/external datasets, controlled experiments, and scalable automation.

+ Collaborate with data engineering, data product managers/SMEs, and business users to define requirements, approve solutions, and support implementation.

+ Create and maintain design documentation for data integration and analytics projects; participate in data/analytics design reviews and code reviews.

+ Stay current on analytics, Mar Tech, and measurement trends and apply learnings to improve tools, processes, and insight delivery.

+ Manage timelines and stakeholder expectations; communicate proactively and deliver commitments with a high bar for quality.

+ Partner with the Loyalty/CRM team to define KPIs and measure performance for Cracker Barrel Rewards, CRM, and total Guest health.

+ Continually advance the team's analytical capabilities, including predictive modeling, test-and-learn, automation, incremental analysis, and other sophisticated methodologies.

+ Manage and mentor 1-2 analysts, fostering a culture of curiosity, collaboration, and continuous learning

Experience and

Education:

+ Bachelor's degree in analytics, statistics, mathematics, economics, marketing/business, or a similar quantitative field OR equivalent experience.

+ 10+ years in data analytics (including data engineering and transformation), with 5+ years in a senior/leadership role; proven experience leading analytics projects and managing direct reports.

+ 7+ years of hands-on experience working with large datasets (especially Guest, Loyalty, and marketing interaction-level data) in cloud environments such as Snowflake (digital data analytics a plus).

+ 7+ years of analytics experience supporting marketing, Loyalty, CRM, personalization, and/or audience strategy in retail or hospitality environments.

+ 5+ years developing analytic techniques (e.g., segmentation analysis, predictive modeling, forecasting, simulation modeling) and applying them to activation strategy and measurement and business decision-making.

+ 7+ years creating data visualizations and delivering insights to technical and non-technical audiences; experience building sophisticated dashboards using tools such as Power BI, Tableau, Looker, etc. (expert-level Power BI developer preferred).

Knowledge and

Skills:

+ Expert-level SQL skills

+ Proficiency in R, Python, or other statistical analysis tools

+ Expertise in data-wrangling and data cleansing, able to sift through multiple data sets to create bespoke insights

+ Expertise in building and automating Guest and Marketing Activation dashboards using BI data visualization tools (Power BI, Tableau, Looker, etc.)

+ Proficiency using AI-assisted coding tools to accelerate code development (e.g., code generation, refactoring, debugging) while validating outputs for correctness and data quality

+ Ability to create clear, reusable prompts and prompt templates that enable self-service analytics for business partners (including defining context, constraints, and expected outputs)

+ Working knowledge of responsible AI practices for analytics (data privacy, security, bias awareness, and human-in-the-loop review) when using generative AI with internal data

+ Experience documenting best practices and enablement materials…