Sales Manager

Company Description

Avid Hotels is part of IHG and focuses on redefining everyday travel with a fresh, straightforward approach. The brand is committed to delivering honest value, recognizing the importance of every guest’s hard-earned dollar. Guests are encouraged to book directly and join IHG One Rewards to enjoy member benefits. As an IHG hotel brand, Avid Hotels operates under well-established global standards and protections, offering team members a professional environment with strong corporate support.

The brand continues to grow, providing opportunities for hospitality professionals who value integrity, clarity, and consistency in guest service.

The Sales Manager at Avid Hotels Lebanon, TN is a full-time, on-site role responsible for driving hotel revenue through proactive sales efforts. Day-to-day tasks include identifying and developing new business, nurturing relationships with corporate, group, and travel partners, and conducting sales calls, site visits, and presentations. The Sales Manager will collaborate with the General Manager and operations teams to align sales strategies with occupancy and revenue goals, manage key accounts, and maintain accurate sales reports and forecasts.

This role also oversees rate and contract negotiations within established guidelines, participates in local networking and community events, and ensures brand standards and guest experience objectives are supported through effective sales activities. The Sales Manager is expected to monitor market trends and competitor activity to adjust strategies and capture new opportunities.

• Sales and account management skills, including business development, relationship building, and negotiation abilities.
• Revenue and market awareness skills, such as understanding occupancy, rate structures, and competitor analysis.
• Communication and presentation skills, including clear verbal and written communication and confident public speaking.
• Organizational and analytical skills, including CRM usage, reporting, forecasting, and time management.
• Customer service and hospitality skills, with a focus on delivering consistent, guest-centered experiences.
• Experience in hotel or hospitality sales preferred; prior leadership or supervisory experience is an advantage.
• Proficiency with common office software and hotel sales systems; ability to learn new tools quickly.
• Ability to work on-site in Lebanon, TN, including occasional evenings or weekends as business needs require.
• High school diploma or equivalent required; a degree in business, hospitality, or a related field is beneficial.