Sales Associate III
Listed on 2026-02-09
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Sales
Retail Sales
Overview
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
Responsibilities- Sales Floor:
Understands organizational objectives and makes decisions that align with Company priorities. - Take ownership and deliver results while remaining aware of personal and store metrics; create personal sales and clienteling strategies in partnership with the management team.
- Create short- and long-term strategies to achieve personal metrics and performance goals.
- Take ownership of personal survey results and create plans to improve and overcome areas of opportunity.
- Represent Coach as a brand ambassador and demonstrate Coach’s Selling and Service expectations at all times.
- Understand changes in local market with potential impact on business performance and support the execution of local sales strategies and tactics.
- Drive business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers.
- Create positive impressions with customers by presenting attire consistent with Coach’s Guide to Style.
- Build credibility and trust as a personal fashion advisor by communicating fashion awareness and knowledge of competition.
- Provide in-depth product knowledge, including features, benefits, current offerings, and overall product value; communicate current pricing and promotional strategy to customers.
- Discuss product features and build the sale by leveraging cross-selling skills.
- Cross-sell and encourage beneficial product add-ons that relate to the customer’s shopping needs.
- Be sensitive to customers’ needs and tailor approach by reading cues; attend to unique and individual shopping needs of each customer.
- Work with multiple customers, follow up consistently to influence/close the sale, and flex selling techniques to contribute to store results.
- Build lasting relationships with customers and leverage tools and technology to support clienteling efforts.
- Create enthusiasm and positivity for a shared vision and promote a team selling environment.
- Foster teamwork, trust and collaboration with internal and external customers; remain solution oriented and adaptable to changing business needs; welcome feedback and adapt behaviors as appropriate.
- Maintain a calm and professional demeanor at all times.
- Courage:
Provides current, direct, complete, and actionable feedback; addresses issues promptly and faces problems directly. - Creativity:
Generates new ideas and makes connections among unrelated notions; is seen as original and value-added in brainstorming. - Customer Focus:
Meets the expectations and requirements of internal and external customers; builds effective relationships and trust. - Dealing with Ambiguity:
Handles change well, shifts gears comfortably, and remains productive with incomplete information. - Drive for Results:
Consistently exceeds goals and stays bottom-line oriented. - Interpersonal Savvy:
Relates well to diverse people and maintains constructive relationships, using diplomacy and tact. - Learning on the Fly:
Learns quickly in new problems, open to change, analyzes outcomes, and experiments to find solutions.
- Strategic Agility:
Anticipates future consequences and trends; develops credible visions and breakthrough strategies. - Develo…
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