Senior Director, Product Management - Do It

About The Role

At H&R Block, Product Management is responsible for delivering delightful experiences that help clients achieve financial confidence through intuitive, effective, and differentiated solutions.

The Senior Director, Product Management – DIY Experiences will lead a core product pillar responsible for delivering the end-to-end experiences used by clients who choose to complete their taxes independently. This includes desktop, mobile, online human-assisted, and AI-enabled journeys that collectively create a seamless and confidence-building experience.

This role will own the strategy, roadmap, and delivery of the DIY portfolio customer and business outcomes—translating customer insights, enterprise priorities and product strategy into high-quality, scalable experiences that drive client satisfaction, retention, unit and revenue growth. You’ll be responsible for short-term outcomes as well as longer-term innovation, new capabilities and identifying growth opportunities.

You’ll also be an integral part of the H&R Block Product Leadership team contributing to the overall product strategy, special initiatives and team culture.

• Own the strategy, roadmap, and delivery of the DIY experience portfolio across all client touchpoints
• Ensure a seamless, integrated experience across desktop, mobile, assisted, and AI-enabled channels
• Drive clarity on priorities, sequencing, and tradeoffs to maximize customer and business impact
• Translate enterprise strategy and Ideal State direction into clear product roadmap, learning plans, OKRs, and measurable outcomes

• Lead teams to simplify complex tax workflows and reduce friction across the customer journey
• Ensure experiences build client confidence, trust, and ease-of-use
• Integrate human-assisted and AI-assisted capabilities in intuitive, differentiated ways
• Continuously improve conversion, completion rates, and client satisfaction through iterative delivery

• Lead, coach, and develop product leaders and teams
• Establish product management practices that anchor on customer empathy, insights, data and experimentation
• Establish a strong operating model for product delivery
• Evolve product team practices by role modeling and applying AI to transform how teams work
• Partner closely with Marketing, Pricing, Engineering, Design, Data, and AI teams
• Maintain a high bar for execution rigor, autonomy, and accountability

• Use data and client feedback to inform prioritization and decisions
• Define and monitor key performance indicators
• Partner with Product Operations, Shared Experiences, and Analytics teams
• Balance speed and quality in a regulated environment

• Partner with adjacent product leaders (Do It For Me, Financial Services, Small Business, Explorations) to deliver on enterprise priorities and outcomes
• Lead through influence across cross-functional teams
• Surface risks, tradeoffs, and dependencies clearly
• Ensure alignment to compliance, risk, and governance requirements

• 12–15+ years of experience in product management or digital experience leadership
• Proven track record of delivering and growing end-to-end digital products at scale
• Strong product management craft (learning/discovery, roadmaps, prioritization, execution, analytics) coupled with experience in applying AI to transform the product practices
• Strong team and people leadership, development and coaching ability
• Experience with multi-channel experiences (web, mobile, AI-supported)
• Ability to translate strategy into measurable outcomes
• Strong data fluency and decision-making skills
• Experience in complex or regulated environments
• Excellent executive communication and stakeholder influence skills
• Bachelor’s degree or equivalent experience required

The ideal candidate is a strong operator and product leader who thrives in driving clarity, execution, and results within a defined space. They build high-performing teams, deliver consistently…