Senior Manager, Strategic Partner Marketing

Overview

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

As a Senior Manager, Strategic Partner Marketing at Vanta, you will own the marketing strategy and growth motion for AWS and a portfolio of Vanta’s most strategic VAR partners — building executive relationships, crafting bold joint visions, and turning partnerships into measurable revenue engines.

Strategic Partner Marketing at Vanta is responsible for unlocking growth through our most important ecosystem relationships. We work side-by-side with cloud providers and strategic resellers to identify mutual value benefits, define differentiated value propositions, open new routes to market, and accelerate pipeline and revenue. As Vanta scales, our ability to creatively and operationally maximize these partnerships will be the key driver of durable growth.

This role is central to that ambition. You will be the marketing quarterback for AWS and 5–8 high-impact VAR partners — aligning executive stakeholders, building joint business plans, and bringing “the art of the possible” to life through high-impact, revenue-generating programs. You’ll operate with both strategic depth and startup scrappiness: thinking long-term about market expansion while rolling up your sleeves to get campaigns live, events launched, and deals accelerated.

• Shape and execute the partner marketing strategy for AWS and a portfolio of 5–8 strategic VAR partners
• Build and deepen relationships with partner marketing, alliance, and sales leaders — becoming a trusted advisor and go-to collaborator
• Develop and execute joint go-to-market strategies that drive partner-sourced and partner-influenced pipeline
• Lead joint business planning, including quarterly planning sessions, shared KPIs, campaign roadmaps, and growth targets
• Craft compelling joint value propositions and messaging frameworks that clearly articulate business outcomes for shared customers
• Design and launch integrated campaigns across field marketing, demand gen, digital, and events — ensuring programs move from idea to execution quickly
• Collaborate with partner sales teams to identify priority accounts and build account-based marketing strategies that accelerate deal velocity
• Represent Vanta at AWS and VAR partner events, executive briefings, and industry engagements
• Partner closely with Sales, Alliances, Product Marketing, Field Marketing, Rev Ops, and Marketing Ops to ensure alignment, visibility, and performance tracking
• Measure and report on program impact, continuously optimizing based on pipeline contribution, influenced revenue, and ROI
• Build scalable partner marketing playbooks and repeatable frameworks as we expand our ecosystem

• 8–10+ years of B2B marketing experience, with strong focus on partner marketing in high-growth technology companies
• Direct experience working with AWS (required) and experience supporting VAR or reseller ecosystems (required)
• Proven ability to build and execute joint go-to-market programs that drive measurable pipeline and revenue outcomes
• Experience managing executive-level relationships and influencing cross-functional stakeholders without direct authority
• Strong understanding of enterprise buyer journeys and experience marketing to technical and business decision-makers
• Ability to think strategically about long-term partnership growth while operating with urgency and bias for action
• Comfortable in startup environments — resourceful, adaptable, and willing to step in wherever needed to ensure success
• Strong analytical orientation with the ability to connect marketing activity to business impact
• Exceptional communication and storytelling skills, including executive-level presentations
• Highly organized and able to manage multiple partners and work streams simultaneously
• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a…