Director of Demand Generation

Full-time, Salaried
· Marketing & Sales

Reports to:

VP of Marketing

Location:

Remote

Saltbox makes the hardest parts of running a small online business simple. Our work spaces bring together flexible warehouse suites, offices, and hands‑on logistics support, all designed to help eCommerce entrepreneurs scale with confidence. Our members run businesses across Fashion & Apparel, Health & Beauty, Electronics, Household Goods, and more. When you join Saltbox, you're not just joining a company, you're helping real small business owners in your own backyard succeed.

Saltbox grows on demand: the leads, tours, and pipeline that keep our buildings full, move members into logistics services, and make a new market launch land. This is a newly created seat at the center of that engine.

To start, this is a player‑coach role. You'll design the systems and coach the team, and also run tactical work yourself while the team is small.
Your job is to define and build demand generation for scale, the systems, the launch strategy, and the team bench it needs.

We're opening new markets and growing services revenue at the same time, and both depend on a demand engine that doesn't exist yet in a repeatable form. You get to build it, the strategy, the launch playbook, and the team.

This role sits where three things meet: the demand that keeps stabilized buildings full, the strategy that makes a new market launch land, and the team and systems that make both repeatable rather than one‑off. You're translating revenue goals into a pipeline plan, shaping how content and campaigns drive services adoption alongside occupancy, and building the bench underneath you so demand generation scales.

• Set the demand strategy across owned, paid, and partner channels that keeps buildings full and backfills churn
• Translate company revenue goals into a pipeline plan you can defend in front of leadership
• Keep campaigns, content, and launches working as one strategy, not disconnected efforts

• Own the go‑to‑market campaign for every new market and building, from plan through results
• Set and manage the launch budget across digital, traditional, and partnership spend
• Build each launch plan with the local team so it fits real market conditions

• Manage and coach your direct reports as the team grows from a lean start
• Hold the digital and content agencies to the same standard as the internal team
• Run hands‑on onboarding for each new hire and partner until they're fully ramped
• Set clear KPIs for reports and partners alike, and review progress against them on a regular cadence

• Own the marketing pipeline numbers and report them to leadership weekly, monthly, and quarterly
• Oversee paid and owned performance, optimizing for lead volume and cost per lead
• Direct which recurring workflows (reporting, content drafting, campaign ops) get handed to AI agents
• Partner with Revenue Ops to keep lead scoring, funnel stages, and reporting accurate
• Step into the tactical work yourself where gaps exist while the team is small

• Qualified leads and tours generated against targets for stabilized buildings
• Marketing‑sourced pipeline deals and dollars
• Services revenue attach rate generated from member marketing program
• Lead and tour volume for each new market launch
• Campaign velocity, time from brief to launch, trending down quarter over quarter
• Direct reports hitting their own KPI targets within 90 days of hire
• Number of recurring team workflows successfully automated via agents, tracked quarterly

• You want to build something, not maintain something that already exists
• You're comfortable owning a…