Product Manager (Cervical, Corpectomy, & Biologics

What You'll Do:

• Gather, analyze, and distribute competitive intelligence, including market trends, product features, competitive quality, and points of parity and differentiation.
• Develop and maintain relationships with key opinion leaders, physicians, customers, and internal stakeholders to identify expressed and unmet customer needs.
• Translate customer insights into product, portfolio, positioning, and value-proposition strategies.
• Support the development of strategic plans, annual marketing plans, product launch plans, business reviews, proposals, and recommendations.
• Convert marketing strategies into specific, measurable activities that support business goals and customer acquisition and retention.
• Develop target audience profiles and needs-based customer segmentation using behavioral, attitudinal, and aspirational insights.
• Lead value-proposition and positioning initiatives, incorporating customer beliefs, desired behaviors, clinical evidence, economic value, and other supporting proof points.
• Partner with commercial teams to identify target customers and prioritize market opportunities.
• Support evidence-generation strategies by connecting clinical, usability, and economic evidence to customer needs and value propositions.
• Analyze market trends, competitive dynamics, and potential sources of business growth to recommend strategic areas of focus.
• Develop sales tools, communication plans, and channel strategies for various products, markets, and customer segments.
• Apply clinical and technical product knowledge to create compelling sales messages and clearly articulate customer value.
• Analyze sales and business data to identify performance trends, opportunities, risks, and areas for growth.
• Collaborate with Sales Education to develop product-training strategies, materials, tools, and ongoing educational resources.
• Develop volume forecasts based on market conditions, sales activity, product trials, risks, and business assumptions.
• Support integrated business planning, product lifecycle management, and supply-chain initiatives related to the overall portfolio strategy.
• Analyze market-pricing data and support pricing strategies that align with brand positioning, customer value, and broader marketing objectives.
• Partner with Marketing Communications to define communication objectives and evaluate appropriate marketing channels and tools.
• Establish KPIs, milestones, and success criteria; conduct post-launch analyses; and incorporate lessons learned into future plans.
• Analyze customer-satisfaction data and develop consistent methods for tracking and reporting customer engagement and business performance.
• Accurately forecast resource needs, contribute to the budgeting process, and explain variances between planned and actual expenses.
• Support the development of project charters, capital expenditure requests, and business-case financial models, as applicable.
• Collaborate across functions to build strong partnerships and accomplish business objectives.
• Deliver high-quality results with energy, accountability, and a strong focus on business priorities.
• Provide guidance, coaching, or mentorship to other marketing team members as needed.

• Bachelor’s degree in marketing, business, or a related discipline required.
• Advanced degree or MBA preferred.
• 4+ years of professional experience required.
• 2+ years of medical device or marketing experience preferred.
• Spine or enabling technologies experience—including imaging, robotics, navigation, or digital health—preferred.
• Excellent presentation, interpersonal, and written and verbal communication skills.
• Strong analytical, strategic-thinking, and problem-solving abilities.
• Ability to manage multiple projects while delivering against established timelines.
• Ability to influence and persuade stakeholders without direct organizational authority.
• Ability to understand and work within complex, cross-divisional procedures and policies.
• Demonstrated proficiency with Microsoft Excel, Word, and PowerPoint.
• Developing financial acumen with the ability to support budgets, forecasts, pricing decisions, and business cases.
• Ability to translate complex customer, market, and business information into clear strategies and actionable recommendations.
• Ability to thrive in a fast-paced, collaborative, and evolving environment.

• Ability to occasionally exert up to 50 pounds of force and frequently or continuously exert up to 20 pounds of force to move objects.
• Ability to coordinate eye, hand, and foot movement and grasp objects by hand.
• Ability to meet cognitive demands involving visual and auditory discrimination, reading comprehension, memory, and information retention.
• Ability to exercise discretion and independence when applying professional expertise.
• Ability to effectively manage time, multiple projects, stress, and conflict.
• Strong interpersonal, written, and verbal communication skills.
• Ability to bring assignments through completion with minimal supervision.
• Ability to prioritize…