Sales Counselor

Job Description

When you join LAKE PORT SENIOR LIVING, you step into a community built on extraordinary hospitality and life-changing service — and you play a key role in driving its growth.

This is not a status-quo role. This is not an entry-level sales job. This is a high-stakes, high-impact position built for a closer — someone who thrives on urgency, pressure, and results.

Why High-Performing Closers Choose This Role

• You control strategy + execution — full autonomy in how you build the funnel and close.
• Your performance drives the community's financial success — immediate and visible impact.

Aggressive commission + milestone bonuses — the faster you fill the building, the more you earn!

Here are a few of the daily responsibilities of a Residency Counselor:

High-Impact Responsibilities

• Own Every Stage of the Sales Cycle -Manage inquiries, cold calls, tours, follow-ups, and move-ins — you are the engine behind occupancy.
• Maintain occupancy at or above budgeted levels month after month.
• Speed = Your Advantage - Respond to all inquiries immediately; speed-to-lead is your competitive edge.
• Build a Referral Power Network - Rapidly develop relationships with discharge planners, elder law attorneys, financial advisors, physicians, and other top referral sources.
• High-Conversion Event Strategy- Lead tours, community events, and closing events designed to secure deposits on the spot.
• Relentless Funnel Management - Track inquiries, tours, follow-up, move-ins, and outreach in CRM; ensure every lead has a "next step." Identify funnel gaps and execute fast, creative solutions to increase conversions.

Who You Need to Be:

• A Senior Living Sales Expert Minimum 5 years in sales or comparable senior living experience, with verifiable occupancy or sales success.
• A Closer With Emotional Intelligence You can navigate family dynamics and confidently drive to "yes."
• Data-Driven & CRM-Obsessed You live in Salesforce and use metrics to fix leaks fast.

Hospitality-Focused You embody the Lake Port Square culture of customer service and resident-first care. All employees are expected as a condition of employment to practice the LCS Hospitality Promises™ in all interactions with residents, fellow employees, and guests:

1. We greet you warmly, by name and with a smile. 2. We treat everyone with courteous respect. 3. We anticipate your needs and act accordingly. 4. We listen and respond enthusiastically in a timely manner. 5. We hold ourselves and one another accountable. 6. We make you feel important. 7. We embrace and value our differences. 8. We ask, "Is there anything else I can do for you?"

9. We maintain high levels of professionalism, both in conduct and appearance, at all times. 10. We pay attention to details

Compensation & Rewards

• Competitive salary
• Aggressive commission structure tied to speed + volume
• Move-in bonuses and milestone bonuses at key occupancy targets

This Role Is Built for a Sales Athlete.

• If you're the type of closer who thrives on urgency, competition, and fast results — and you love the impact senior living has on families — you belong at LAKE PORT SENIOR LIVING.

  Pay Range: $62,000-plus commissions

• Top performers can significantly exceed On Target Earnings through sustained occupancy growth.

Here are a few of the qualifications we need you to have:

• Bachelor's degree (emphasis in sales/marketing preferred).
• Two years' experience in marketing/sales.
• One year experience in senior housing or healthcare-related field.
• One year experience in hospitality preferred.

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and senior engagement- please apply, we'd love to get to know you!