Product Manager (Cervical, Corpectomy, & Biologics

Location: Leesburg, VA
Company: VB Spine

Looking for a career where your work truly matters? At VB Spine, you’ll be part of a mission‑focused team that supports surgeons during life‑changing spinal procedures. We’re looking for driven individuals ready to learn quickly, adapt under pressure, and grow in a dynamic, fast‑paced environment.

The Product Manager supports the development and execution of annual marketing plans aligned with VB Spine’s business goals and growth objectives. This role gathers and translates competitive, market, and customer insights into actionable strategies that strengthen product positioning, support customer‑centered development, and drive portfolio performance.

Working closely with Product Marketing, Sales, Sales Education, cross‑functional partners, key opinion leaders, and other physicians, the Product Manager develops a deep understanding of product performance, customer needs, and market dynamics. This position supports regional sales strategies, product launches, sales enablement, forecasting, pricing, lifecycle management, and ongoing performance measurement. The ideal candidate combines strategic thinking, strong analytical skills, and hands‑on execution to deliver meaningful business results.

• Gather, analyze, and distribute competitive intelligence, including market trends, product features, competitive quality, and points of parity and differentiation.
• Develop and maintain relationships with key opinion leaders, physicians, customers, and internal stakeholders to identify expressed and unmet customer needs.
• Translate customer insights into product, portfolio, positioning, and value‑proposition strategies.
• Support the development of strategic plans, annual marketing plans, product launch plans, business reviews, proposals, and recommendations.
• Convert marketing strategies into specific, measurable activities that support business goals and customer acquisition and retention.
• Develop target audience profiles and needs‑based customer segmentation using behavioral, attitudinal, and aspirational insights.
• Lead value‑proposition and positioning initiatives, incorporating customer beliefs, desired behaviors, clinical evidence, economic value, and other supporting proof points.
• Partner with commercial teams to identify target customers and prioritize market opportunities.
• Support evidence‑generation strategies by connecting clinical, usability, and economic evidence to customer needs and value propositions.
• Analyze market trends, competitive dynamics, and potential sources of business growth to recommend strategic areas of focus.
• Develop sales tools, communication plans, and channel strategies for various products, markets, and customer segments.
• Apply clinical and technical product knowledge to create compelling sales messages and clearly articulate customer value.
• Analyze sales and business data to identify performance trends, opportunities, risks, and areas for growth.
• Collaborate with Sales Education to develop product‑training strategies, materials, tools, and ongoing educational resources.
• Develop volume forecasts based on market conditions, sales activity, product trials, risks, and business assumptions.
• Support integrated business planning, product lifecycle management, and supply‑chain initiatives related to the overall portfolio strategy.
• Analyze market‑pricing data and support pricing strategies that align with brand positioning, customer value, and broader marketing objectives.
• Partner with Marketing Communications to define communication objectives and evaluate appropriate marketing channels and tools.
• Establish KPIs, milestones, and success criteria; conduct post‑launch analyses; and incorporate lessons learned into future plans.
• Analyze customer‑satisfaction data and develop consistent methods for tracking and reporting customer engagement and business performance.
• Accurately forecast resource needs, contribute to the budgeting process, and explain variances between planned and actual expenses.
• Support the development of project charters, capital expenditure requests, and business‑case financial models, as applicable.
• Collaborate across functions to build…