Senior Product Manager (Cervical, Corpectomy, & Biologics

Location: Leesburg, VA
Company: VB Spine

Travel :
Up to 40%

Looking for a career where your work truly matters? At VB Spine, you’ll be part of a mission-focused team that supports surgeons during life-changing spinal procedures. We’re looking for driven individuals ready to learn quickly, adapt under pressure, and grow in a dynamic, fast-paced environment.

The Senior Product Manager leads the development and supports the execution of key strategic documents, including annual marketing plans, product strategies, and launch plans aligned with VB Spine’s business goals and growth objectives. This role identifies and translates competitive, market, and customer insights into actionable strategies that strengthen product positioning, guide customer-centered development, and drive portfolio performance.

Working closely with Sales, Sales Education, regional leadership, cross-functional partners, key opinion leaders, and other physicians, the Senior Product Manager develops a deep understanding of product performance, customer needs, and market dynamics. This position plays a key role in regional sales strategy, product launches, sales enablement, forecasting, pricing, lifecycle management, evidence generation, and performance measurement. The ideal candidate combines strategic leadership, financial acumen, analytical thinking, and hands‑on execution to deliver meaningful business results.

• Gather, analyze, and distribute competitive intelligence, including market trends, product features, competitive quality, and points of parity and differentiation.
• Establish and maintain relationships with key opinion leaders, physicians, customers, industry thought leaders, organizations, and internal stakeholders.
• Identify expressed and unmet customer needs that can lead to product, program, and portfolio improvements.
• Translate customer insights into product strategies, positioning, segmentation, value propositions, and development priorities.
• Author strategic plans, annual marketing plans, product launch plans, business reviews, proposals, and recommendations.
• Translate marketing strategies into specific, measurable activities that support business goals and customer acquisition and retention.
• Lead needs‑based customer segmentation using behavioral, attitudinal, and aspirational insights.
• Validate segmentation variables by assessing their influence on customer behavior and connecting them to specific portfolio initiatives.
• Lead value‑proposition and positioning initiatives incorporating customer beliefs, desired behaviors, competitive dynamics, clinical evidence, economic value, and other supporting proof points.
• Develop target audience profiles and positioning statements that guide marketing strategies, sales tactics, and customer prioritization.
• Partner with commercial teams to identify target customers and prioritize market opportunities.
• Develop complementary value propositions across related products and portfolios.
• Lead evidence‑generation strategies by connecting clinical, usability, and economic evidence to specific customer needs and value propositions.
• Foster existing key opinion leader relationships, identify new KOLs, and develop plans for communicating and distributing clinical evidence.
• Analyze market trends, competitive dynamics, and potential sources of business growth to recommend strategic areas of focus.
• Evaluate the resources and level of effort required to pursue specific customer groups and market opportunities.
• Develop sales strategies, tools, communication plans, and channel approaches for various products, markets, and customer segments.
• Apply clinical and technical product knowledge to educate Sales and translate product benefits into compelling selling messages.
• Analyze sales and business data to identify performance trends, opportunities, risks, and areas for growth.
• Collaborate with Sales Education to establish the training strategy for assigned products or portfolios.
• Define training objectives and develop materials, tools, and resources that strengthen understanding of the business unit’s product offerings.
• Evaluate training feedback and adjust content or delivery methods to improve…