Product Marketing Manager

About Us

At Office Ally, we've been revolutionizing healthcare administration since our inception. What started as a clearinghouse focused on simplifying insurance claims processing for healthcare providers has grown into a full-suite healthcare technology company. We offer a range of affordable, cloud-based solutions, from practice management to electronic health records (EHR), that help providers streamline operations and reduce administrative burdens so they can focus on what matters most: patient care.

• Ownership
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  We take pride in our responsibilities, driving results and taking accountability for the success of our projects.
• Empowerment
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  We believe in giving our team the autonomy and support to make decisions that lead to innovative solutions.
• Innovation
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  We continuously seek new and better ways to improve healthcare administration, embracing creativity and forward-thinking technology.
• Transparent Communication
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  Open, honest communication is at the heart of our collaborations, internally and with our clients, ensuring alignment and trust.

We're looking for an experienced Product Marketing Manager to join our growing Marketing team. In this role, you'll work in a fast-moving, high-growth environment to drive how healthcare providers discover and understand our solutions. You'll work at the intersection of product, marketing, and sales—leading the development of positioning and messaging that translates complex EDI and RCM capabilities into compelling stories that resonate with targeted ICPs and personas.

This role reports to the Senior VP of Marketing and will be a key strategic partner in our go-to-market strategy as we expand into new verticals and strengthen our competitive position in the healthcare technology market. You'll own the product marketing function and be expected to drive initiatives independently while collaborating across product, sales, and marketing teams.

• Own and evolve product positioning and messaging frameworks that clearly differentiate Office Ally solutions in the market, connecting our capabilities to the real problems healthcare providers face.
• Lead the creation of comprehensive messaging maps that align buyer personas and their jobs to be done, ensuring consistency across all go‑to‑market teams. Drive the translation of technical product features into benefit‑driven language that resonates with both technical and non‑technical healthcare buyers.

• Influence and establish a regular cadence with product management (weekly syncs, monthly roadmap reviews, quarterly planning sessions) to ensure deep alignment between product strategy and go‑to‑market execution.
• Serve as the voice of the market in product planning discussions, bringing competitive intelligence, customer feedback, and win/loss insights to influence roadmap priorities and feature development.
• Lead product launch planning and execution, coordinating cross‑functional teams to ensure successful market introduction of new features and products.
• Partner with product leaders to validate positioning hypotheses through customer interviews, beta programs, and market testing before major launches.

• In collaboration with the sales enablement team, facilitate the design and implementation of comprehensive sales enablement programs, including battle cards, competitive positioning guides, demo scripts, pitch decks, and objection‑handling frameworks that measurably improve win rates.
• Create high‑impact customer‑facing content such as solution briefs, ROI calculators, case studies, whitepapers, and use case scenarios that accelerate the buyer's journey from awareness to decision.
• Deliver regular training sessions for sales teams on product positioning, ideal customer profiles, competitive differentiation, and how to articulate value in discovery calls, demos, and presentations.
• Track and report on the effectiveness of sales enablement materials, using feedback and performance metrics to continuously improve tools and training.

• Own the win/loss analysis…