Mid Level Content Writer

At Gabb, we're on a mission to bring back the magic of childhood.

Think outdoor adventures and real connections! We create safe tech that lets kids be kids, even in a digital world. Why? Because families deserve to stay connected without sacrificing safety. Our team is full of optimistic folks who love a good challenge (and having fun!). Join us as we champion a fearless approach to safe tech and help build a brighter future for families everywhere.

Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phones and Gabb Watches — alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.

Gabb is hiring a Content Writer to create parent-focused educational content and support marketing copy across the brand. You will help parents understand the fast-changing world of kids, technology, online safety, digital communication, AI, screen time, and other topics that matter to families.

This is a blog content and marketing writing role. 50% of the work will support blog articles, content updates, educational resources, and publishing workflows. 50% will support marketing copy for campaigns, landing pages, emails, video scripts, product messaging, and creative requests.

You will work closely with the SEO Strategist, who will provide content direction, keyword priorities, and optimization guidance when needed. Your primary responsibility will be strong writing, editing, research, revision, and execution. This is a role for a clear writer, strong editor, and thoughtful content creator who can turn complex or sensitive topics into helpful, parent-friendly content. You will write in a brand voice that is educational, empowering, and trustworthy while staying aligned with brand, FTC, and compliance guidelines.

• Write, revise, and update blog articles that help parents navigate kids’ tech, online safety, digital communication, slang, social media, AI, screen time, and related parenting topics. Handle sensitive topics responsibly, clearly.
• Create clear, parent-friendly content based on assigned topics, briefs, research, and content priorities.
• Use AI writing tools thoughtfully to support drafting, outlining, brainstorming, research organization, and revision workflows while maintaining human judgment, accuracy, originality, and brand voice.
• Partner with the SEO Strategist on keyword-informed articles, content refreshes, and optimization recommendations without owning overall SEO strategy.
• Conduct supporting research to improve article accuracy, context, credibility, and usefulness. Review and revise existing blog content for clarity, relevance, tone, structure, accuracy, and brand alignment.
• Support blog workflows, including updating Google Docs, preparing content for Word Press, uploading content, and publishing when needed.
• Collaborate with design, motion, and creative teams on blog-related graphics, videos, content extensions, and supporting assets. Repurpose blog content into formats such as email, video scripts, social content, newsletters, or campaign copy.

• Write and revise marketing copy for ads, evergreen campaigns, promotional campaigns, product launches, landing pages, product pages, app content, storefront updates, packaging inserts, stickers, banners, and other customer-facing materials.
• Draft and review email copy, nurture flows, onboarding emails, app newsletters, and lifecycle messaging.
• Use AI tools to improve speed, variation, and ideation for marketing copy while ensuring all final copy is accurate, on-brand, audience-appropriate, and human reviewed.
• Write video scripts, short-form copy, campaign headlines, body copy, CTAs, and supporting messaging for creative assets.
• Adapt messaging for different audiences, channels, and funnel stages while keeping the…