Digital Marketing Specialist at Labcorp

Overview

The Digital Marketing Specialist1 is responsible for creating and maintaining all user‑facing content available in the Ovia suite of apps. The role works closely with Ovia’s Clinical, Marketing, and Engineering teams to execute on user‑facing company priorities. This position is remote within the continental U.S.

• Execute on Ovia’s product content strategy and creation to maintain and further develop Ovia’s robust clinical and lifestyle content library
• Collaborate with Ovia’s clinical team to ensure that new and existing content is clinically efficacious and accurate
• Work closely with product leadership to promote key business initiatives throughout Ovia’s content
• Drive increased member engagement across all products
• Develop strategies for efficient content creation and efficiency measurement, including multiple language handling
• Develop personalized and dynamic content approaches for users across a variety of life stages

• BA/BS
• 1–3 years experience writing health content

• Knowledge of SEO best practices and experience using SEO tools to optimize content
• Experience creating and managing content in content management systems
• Experience supporting a digital health company;
  Labcorp experience preferred
• Proficient using Word Press CMS

• Passionate about women’s and family health and a strong believer in Ovia’s mission to improve lives
• Data and metrics‑driven mindset to demonstrate success in achieving the strategic plan and guide new tactics, pivoting in timely fashion to achieve goals
• Exceptional ability to communicate with product leadership and team members
• Strong self‑starter that can own projects start to finish
• High attention to detail and strong problem‑solving capabilities
• Entrepreneurial, curious‑minded, collaborative, adaptable

Labcorp Is Proud To Be An Equal Opportunity Employer Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.

Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply. If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility.

For more information about how we collect and store your personal data, please see our Privacy Statement.