Associate Director of Finance, Sales & Marketing

Position Title

Associate Director of Finance, Sales & Marketing

Reef Capital

$,000

Lehi, Utah

Reef is a Utah-based vertically integrated investment and development firm founded in 2005. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.

Built on two decades of success, our investment approach combines proven expertise with purposeful innovation. Reef's team has completed more than 500 transactions across all lines of business. In addition to our real estate investment strategy, Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. We have grown rapidly, growing from about 25 employees to well over 400, with managed assets on behalf of over 750 institutional and individual partners worldwide.

With the motto "Expect the Best," Reef's most prominent developments include Black Desert Resort, a $2 billion luxury resort in Ivins, Utah;
Marcella, a luxury private golf community in Park City, Utah;
Tributer Resort, Virginia's newest premier private lakeside golf destination;
Cornerstone Club, a 5,000-acre residential community, private club, and resort in Telluride, Colorado;
Sweetens Cove, a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua, on the island of Kauai, Hawaii.

At Reef, our mission is to recruit, develop, and retain entrepreneurial individuals who desire to build and create something long-lasting and meaningful. Our business enables bright, committed people to work in high-performing teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and well-being of our employees.

Reef Enterprises is the revenue engine of Reef Capital Partners, a real estate firm with a growing portfolio of luxury golf residential and resort properties including Black Desert Resort, Tributer Resort, Cornerstone Club, Sweetens Cove, Cormont, Marcella, and The Albion. Reef Enterprises drives commercial operations across the portfolio - including marketing, real estate sales, events, business development, and membership programs - functioning as a shared services and execution engine on behalf of each property while also building a Reef-wide platform.

The Associate Director of Finance, Sales and Marketing is the dedicated financial planning partner for Reef Enterprises' commercial operations. Reporting to the EVP of Operations, this individual contributor will own budget planning, variance tracking, and financial modeling across marketing, events, business development, Reef
365, and real estate sales and marketing functions.

This role works closely with each department and teams to align on spend plans, tracks performance against revenue and cost targets, and gives commercial leadership the financial visibility they need to make fast, confident decisions. This is not a corporate finance or capital markets role. The focus is squarely on the commercial P&L, such as marketing spend efficiency, sales pipeline economics, event ROI, and cross-property marketing budget coordination.

• Own the annual budget, any ad hoc budget, and regular reforecasting process for Reef Enterprises cost centers
  -marketing, events, business development, and real estate sales- at both at the Reef and property-level
• Coordinate budget inputs with property-level marketing and sales teams, consolidating into a unified Reef Enterprises view
• Partner with Accounting to develop accurate monthly budget-vs-actual variance reports; deliver with clear narrative for commercial leadership
• Track departmental spend in real time, flagging over- or under-performance and recommending corrective actions

• Own the financial model for Reef Enterprises, including all revenue and cost assumptions
• Works with Reef Capital financial team(s) to ensure consistent modeling practices and absorption into the overall Reef Capital…