Local SEO Specialist

Local SEO Specialist About the Role

Vivint is looking for a Local SEO Specialist to grow our presence in local search across key markets. This role is responsible for increasing visibility, engagement, lead generation, and end-to-end customer acquisition across our local channels, with a focus on Google Business Profile (GBP) optimization, citation management, and review programs.

You’ll use data, experimentation, and an understanding of evolving search behavior — including AI-driven search experiences — to continuously improve performance and drive meaningful business impact.

• Execute local SEO strategies to improve rankings, visibility, and conversions across Vivint’s markets.
• Optimize location-based landing pages to better capture local search demand.
• Conduct localized keyword research and maintain keyword tracking.
• Manage and optimize Google Business Profiles (GBP), including categories, attributes, posts, photos, and service areas, mange vendor relationships.
• Maintain accurate and consistent local citations across third-party platforms.
• Manage review solicitation programs to increase review volume, recency, and ratings, and support response workflows.
• Monitor and analyze performance across local rankings, organic traffic, GBP engagement, and conversions.
• Create clear weekly and monthly performance reports tied to business outcomes.
• Stay current on changes in local search, AI-driven search experiences, and SERP features to inform strategy improvements.

• Experience executing local SEO programs, preferably at scale.
• Hands-on experience with Google Business Profiles, citations, and review management.
• Strong understanding of local keyword research and on-page optimization.
• Experience with SEO and analytics tools such as Google Search Console, Ahrefs, Bright Edge, or similar platforms.
• Analytical, detail-oriented, and comfortable working with performance data.
• Strong communication skills and the ability to collaborate across teams.

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.