Marketing Automation Manager

Overview

Welcome to the intersection of energy and home services. At NRG, we're driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

Join Vivint's Customer Marketing team to help enhance customer experiences, boost engagement, and increase lifetime value. As the Marketing Automations Manager, you will lead and grow the marketing automation team, driving innovation across our processes. This role is key to refining automation workflows, ensuring smooth customer journey maintenance, improving data architecture, and collaborating with cross-functional teams to execute marketing campaigns. We're seeking a candidate with a deep passion for marketing, strong expertise in automation platforms, and a drive for optimizing processes, data analysis, and campaign execution while promoting team performance and technological innovation.

• Develop and manage end-to-end marketing automation workflows aligned to business goals.
• Build, deploy, and optimize email, SMS, and other automated campaigns.
• Oversee and perform audience segmentation and personalization using SQL, CDP tools, and CRM integrations.
• Contribute to journey design, lead nurturing flows, lifecycle messaging, triggers, and behavioral automation.
• Own QA, auditing, and continuous improvement for campaign logic, data integrity, and performance.
• Define and document marketing automation strategies, roadmaps, and scalable frameworks.
• Translate marketing goals into technical automation deliverables with cross-team partners.
• Lead A/B and multivariate tests to improve campaign engagement, conversion, and ROI.
• Ensure customer data hygiene, segmentation accuracy, compliance with privacy laws, and proper opt-in/out preferences.
• Analyze performance metrics (open rates, conversions, engagement) and deliver actionable insights to leadership.
• Build dashboards and reports that translate data into recommendations.
• Maintain and optimize the marketing tech stack, ensuring platform health, integrations, and feature adoption.
• Stay up to date with platform updates, best practices, accessibility standards, and automation trends.
• Act as subject matter expert for automation tools, training team members as needed.
• Partner with Product, Data, Engineering, Lifecycle Communications, and internal stakeholders.
• Support scalable processes that reduce errors, streamline communication, and enhance customer experience.
• Assist with mobile and web marketing enablement, including in-app and content technology integration.

• Expertise with marketing automation platforms (e.g., Braze, Hub Spot, Marketo, Salesforce Marketing Cloud).
• Strong knowledge of email, SMS, push and multi-channel marketing.
• Knowledge of HTML and CSS.
• Proficient in data segmentation (SQL, CDP tools) and data-driven campaign analysis
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• Experience with A/B and multi-variant testing; advanced reporting interpretation.
• Ability to translate business goals into automation logic and execution flows.
• Excellent team collaboration, communication, and project prioritization skills.
• Highly analytical with a focus on actionable insights and optimization.
• Customer-centric mindset and passion for continuous improvement.

• 3+ years of technical expertise in marketing automation tools.
• 3+ years across various digital/commerce technologies and platforms.
• Experience working for/with the direct-to-consumer division of an omni-channel retailer
• Bachelor's degree from a recognized 4-year college or university.

Our mission is to redefine the home experience through intelligently designed products and services delivered to every home by people who care.

• Partner cross-functionally with Marketing, Product/GTM, Analytics, Engineering/Developers, Creative/Content, and business stakeholders to plan, build, and scale automated lifecycle programs.
• Own end-to-end marketing automation workflows-from data requirements and segmentation to build, QA, launch, measurement, and ongoing optimization.
• Ensure automation strategy aligns to the broader marketing plan, customer journey, and business goals (acquisition, conversion, retention, and upsell).
• Design scalable journey architecture that supports agile, evolving customer segments and enables timely, personalized messaging across key touchpoints.
• Build and maintain multi-channel campaigns including email, SMS, push, and in-app experiences (e.g., welcome series, onboarding, nurture, abandoned cart, renewal/retention).
• Monitor performance and continuously optimize for key KPIs such as engagement, conversion rate, revenue impact, and customer retention.
• Use data and insights to recommend and…