Senior Advertising Manager

Responsibilities

• Own and execute advertising strategies for our most complex, high-investment client accounts — aligning campaign structure, targeting, creative, and budgets across multiple channels.
• Effectively launch, optimize, and maintain $400K+ in monthly ad spend for your clients.
• Collaborate closely with content marketers, designers, and account directors to develop compelling creative and messaging rooted in audience insight and performance feedback.
• Translate business objectives into ad strategy, using performance data to prioritize channels, audiences, and investment levels that drive measurable growth.
• Build, launch, and optimize campaigns end-to-end, including audience development, keyword research, bidding strategies, creative testing, conversion tracking, and budget pacing.
• Lead client communication for advertising initiatives, confidently explaining strategy, results, tradeoffs, and recommendations in a way that connects platform metrics to real business outcomes.
• Scale impact across the agency by providing mentorship and strategic direction, leading high-level conversations around performance, experimentation, and long-term growth opportunities — not just campaign updates.
• Own conversion tracking and UTM hygiene across accounts, ensuring accurate attribution and advanced reporting through Looker Studio dashboards.
• Stay ahead of platform changes and industry trends, proactively testing new features, formats, and channels while sharing insights and best practices with the agency.
• Contribute to process improvement and knowledge sharing, helping evolve internal playbooks, testing frameworks, and reporting standards for the ads team.

• Bachelor’s degree in marketing or related field (preferred, not required)
• Minimum of four years technical experience in ads management on at least four major ad platforms.
• Proven track record of influencing performance outcomes by combining strong judgment, data‑driven insights, and clear recommendations.
• Skilled in interpreting and applying performance analytics (ROAS, CPC, CPA, etc.) to continuously refine targeting, creative strategy, and budget allocation for measurable business growth.
• Exceptional analytical skills with the ability to transform data into meaningful insights that inform strategic decision‑making.
• Skilled at discerning which priorities will bring the biggest impact and leveraging strong time‑management to execute on those priorities.
• Expertise with conversion tracking, attribution, and performance reporting, including building and maintaining dashboards in Looker Studio.
• Advanced client communication and storytelling skills, ability to turn performance data into clear insights, strategic recommendations, and narratives that help clients understand why decisions are being made — not just what happened.

• Healthcare
• Medical: 75% paid for employees; 50% for dependents
• Dental: 75% paid for employees; 50% for dependents
• Vision (M: 75% paid for employees; 50% for dependents
• Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
• Savings + Retirement
• HSA with up to $150/month match (rolls over and is yours permanently)
• FSA option for dependent care