GM, AI Services

Location

Leland HQ - Lehi, UT

Full time

On-site

GMs

Leland’s mission is to unlock human potential by making the world’s expertise more accessible. Our platform connects ambitious people with coaching, content, and courses that can help them achieve their career and educational goals. Since our founding in 2021, we’ve helped tens of thousands of people reach their most ambitious goals, raised $19M from world-class investors, and built the industry leader in educational, career, and AI coaching.

We're looking for an AI-native founder-type to build Leland's AI Services business from the ground up. You'll own the P&L, close clients, build the service delivery model, and marshal resources to rapidly scale the business. If you've considered building an AI services agency (or already built one) and want equity in a rocket ship, a faster pace, and a bigger platform to scale from, this is your role.

Leland is one of the fastest-growing AI education companies in the country. Through our AI Builder Program, we train professionals, operators, and executives to build real AI-powered workflows and automations. That training pipeline is producing something we're now ready to monetize at scale: a growing roster of companies who want to hire someone to build for them.

We're already delivering AI services for external clients. Companies have come to us for strategy sessions, workflow implementation, and agent architecture; the inbound keeps growing every week. Companies are desperate for people who can actually build, not just advise. We have those people, both internal employees and third-party experts on Leland. We need a GM to turn this into a real business.

This is a net-new role. You'll be the first dedicated hire on AI Services, reporting to our Head of GMs, with full ownership of the business line and meaningful variable compensation and equity upside.

Create the business model. Define the service lines, pricing, delivery formats, and client acquisition motion. We have early signals across strategy sessions, workflow implementation, and agent builds; you'll pressure-test what scales and where the margin lives.

Close clients. This is not a post-sales role. You'll identify prospects, run the sales cycle, and close contracts. The pipeline is already moving: AIBP B2B clients are natural conversion targets, and every company that's trained with us is a warm lead for implementation. You'll build on that motion and create new ones.

Own delivery. You'll manage a bench of AI-native operators, including internal employees and third-party experts, to execute client work. You'll build the playbooks, set the standards, and ensure clients get outcomes.

Build the flywheel. Training produces talent. Talent delivers services. Services generate case studies. Case studies drive more training sales. You'll work closely with the AI Education team to make this loop run as fast as possible.

Define what "Leland AI Services" means in the market. There's a clear model here: a team of AI-native builders, assembled around a client's specific stack and use case, who own the outcome. Companies are redirecting headcount budgets to this model because it's more compelling than traditional consulting. You'll position and sell it that way.

AI-Native with Strong Technical Foundation

You need to be able to evaluate a client's architecture, scope implementation work accurately, and QA what your team builds. You don't need to write every line, but you need to know when something is wrong and why. That means one or more of:

• A portfolio of complex AI builds (agents, automation workflows, n8n or similar pipelines, MCP integrations) that you can walk us through

• Meaningful work experience in software engineering, data, or technical product

• A technical academic background or self-taught technical path

The bar is: could you give a client a credible architecture recommendation on your first call with them? If yes, you're technical enough.

High-Agency Owner

You've owned a number and moved it. That could mean you've founded a company, run a business line, carried a sales quota, or…