Focused Performance Marketing Lead

Position: Growth-Focused Performance Marketing Lead
Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life.

And we’re doing it by designing a dynamic culture where employee development, well-being, and safety come first. We’re unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

POSITION SUMMARYAt Sunrun, we believe in a future powered by clean, reliable home energy. The Performance Marketing Manager is responsible for the strategic planning, execution, and optimization of our paid digital media portfolio.

You are a data-driven marketer who thrives on the challenge of scaling customer acquisition while maintaining efficiency. You will oversee a multimillion dollar budget across Paid Search, Paid Social, and Display, ensuring that our top-of-funnel efforts translate into bottom-of-funnel installs. This role requires a Triage Mindset—the ability to identify underperforming campaigns instantly and pivot strategy to maximize ROI.

ESSENTIAL DUTIES AND RESPONSIBILITIES Channel Strategy & Budget Management Portfolio Management:
Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels.

Budget Allocation:
Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets.

Forecasting:
Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend.

Performance Optimization & Testing Full-Funnel Analytics:
Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Air team.

A/B Testing:
Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs.AI-Driven Efficiency:
Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts.

Collaboration & Reporting Stakeholder Communication:
Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership.

Integrity & Compliance:
Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies.

Creative Ideation & Strategy Drive the Creative Pipeline:
Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, Tik Tok, Google, and other paid channels.

Translate Data into Concepts:
Analyze performance metrics to identify why creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs.

Trend Spotting:
Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix.

REQUIREMENTS (EDUCATION, EXPERIENCE, CERTIFICATIONS, AND OTHER SKILLS)

Experience:

8+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment.

Technical Proficiency:
Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM.

Experience with Google Analytics 4 (GA4) and multi-touch attribution models.

The Triage Mindset: A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue.

AI/Data Literacy:
Proficiency in using AI-assisted tools for data synthesis and program building. You should be comfortable using AI to build reports and find leaks in the funnel.

Communication:
Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.PHYSICAL DEMANDS & TRAVEL REQUIREMENT Operational Tech Proficiency:
Ability to perform…