ECommerce Business Analyst; Hybrid

Job Summary

Purple Ecommerce Team is focused on delivering measurable business outcomes by supporting brand and product strategies across the customer journey. The Ecommerce Business Analyst will gather data, analyze performance, and provide actionable insights that drive growth and improve customer experience. Compensation target: US $97,800 – US $115,000.

• Reporting and Dashboard Ownership
  • Own, maintain, and continuously improve Ecommerce performance dashboards in Sigma, ensuring self‑service reporting that answers common day‑to‑day questions.
  • Proactively monitor website performance daily, surfacing emerging trends, anomalies, and conversion‑rate shifts to leadership before they become material headwinds.
  • Support weekly business reporting on Ecommerce KPIs, ensuring clear visibility into drivers across Website, Amazon, and Inside Sales.
  • Deliver product performance insights, promotional hindsight analysis, and ad‑hoc analytical requests.
  • Partner with the Business Intelligence team to define and maintain necessary tables in Snowflake to store and reference KPIs.
• Forecasting and Planning
  • Play a key role in total‑business planning and forecasting, collaborating cross‑functionally to deliver sales and KPI targets.
  • Maintain end‑to‑end AOP KPIs in reporting dashboards with consistent updates aligned to changing forecasts.
  • Oversee new processes for capturing, prioritizing, and delivering financial modeling requests.
• Site Analytics and Testing
  • Design, execute, and analyze A/B and multivariate website tests, translating results into clear recommendations for optimization.
  • Monitor and report on conversion‑rate performance, overlaying current trends against prior‑year benchmarks to identify meaningful shifts.
  • Leverage Adobe Analytics as the primary web data source, establishing accurate baselines as the platform evolves.
  • Cross‑train on additional web analytics tooling to create detailed promotional recap analyses.
• AI and Self‑Service Analytics
  • Use AI tools and LLMs such as Claude to accelerate data analysis, draft insights, and improve reporting workflows through prompt engineering.
  • Help drive the transition toward self‑service analytics, identifying opportunities to reduce dependency on centralized BI resources.
• Cross‑Functional Collaboration
  • Develop strong relationships with Merchandise Planning, Product Management, Consumer Insights, Marketing Strategy, and Advertising teams.
  • Collaborate with Product, Supply, and Ops teams to improve the S&OP process and identify promotional execution opportunities tied to inventory positioning.

• Bachelor's degree in Business, Data Analytics, or related field.
• 3+ years of demonstrated success as a business analyst or in a similar role.
• Experience in omni‑channel retail with emphasis on Ecommerce or other DTC channels.
• Adobe Analytics: hands‑on experience monitoring visitor engagement; establish baselines.
• Snowflake: experience querying and organizing data using SQL‑based data warehousing.
• Excel: advanced proficiency for data manipulation, forecasting models, and ad‑hoc analysis.
• AI and LLM prompting: demonstrated ability to use tools like Claude to accelerate analysis.
• A/B and multivariate testing: experience designing, executing, and interpreting website experiments with clear business recommendations.
• Experience compiling and analyzing large datasets and communicating results to senior stakeholders.
• Experience forecasting or planning using historical data, current trends, and assumptions.
• Understanding of data visualization best practices through dashboard or business report creation.
• Excellent presentation and reporting skills with the ability to communicate complex data clearly to executive audiences.
• Ability to handle complex and often ambiguous problems while coordinating multiple projects simultaneously.
• Highly detail oriented, well organized, and able to demonstrate strong leadership and personal accountability within a collaborative team environment.

• Experience building and maintaining dashboards in Sigma for self‑service business reporting.
• Familiarity with Looker dashboards and Looks; experience supporting or managing a Looker…