Vice President, Product Marketing

We're building a category. Not following one. This is your chance to help define Intelligent Print Automation and what it means for the future of enterprise infrastructure.

Vasion is $100M ARR and accelerating. We're cloud-native, enterprise-grade, and growing fast but we're still early enough that what you build here will shape what this company becomes.

We're creating a new category:
Intelligent Print Automation. A billion-dollar blind spot in enterprise infrastructure that intersects zero trust security, dark data, and AI-powered workflow automation. We need a VP of Product Marketing who can help build this next phase in the company's growth.

This is not a polish-and-publish role. This is a build-it-from-the-blueprint role. You'll own the narrative that drives revenue, the positioning that wins deals, and influence the GTM engine that fuels our next phase of growth, globally.

You're equal parts strategist and storyteller. You've built product marketing organizations from the ground up, not just inherited them. You know the difference between a positioning statement that sounds good in a deck and one that actually moves buyers. You've launched products that changed how a market thinks, not just what a company says.

You're fluent in the AI era. You understand how AI is reshaping buyer expectations, commercial models, and how enterprise SaaS gets discovered, evaluated, and sold. You preferably work with CIO’s, CISO and Technology Decision Makers.

And critically, you move fast. You have the judgment to make bold calls with imperfect information, the conviction to back them, and the credibility to rally cross‑functional teams behind them.

Category Creation and Market Narrative

• Own Vasion's Intelligent Print Automation narrative end-to-end; positioning, messaging, and the category story that earns attention from buyers, analysts, press, and partners.
• Lead analyst relations across Gartner, IDC, Quocirca, and Forrester, with the ambition to make Vasion a named leader.
• Shape how the market understands the convergence of print infrastructure, dark data, and zero trust security.

GTM Strategy and Execution

• Lead high‑velocity, high‑impact product launches (new capabilities, platform expansions, partner integrations) with precision orchestration across Product, Sales, Growth, and Partners.
• Build and own messaging frameworks that work across verticals (Government/FedRAMP, Healthcare, Manufacturing, SMB) and across the full funnel.
• Partner with Product and Pricing to shape commercial strategy; packaging, bundling, and how AI changes what customers value and how they pay for it.
• Design repeatable GTM infrastructure that scales and even promotions.

Sales Enablement and Revenue Impact

• Build the sales enablement programs that close deals i.e. competitive battle cards, ROI frameworks, impact studies, persona‑level messaging, and objection‑handling tools that the field actually uses.
• Work directly with the CRO and sales leadership to align on segment priorities, demo and technical asset support, and deal‑level narrative support.
• Own win/loss intelligence and translate it into positioning improvements and enablement updates on a fast cadence.

Team and Org Leadership

• Lead and grow a global team of Product Marketers, building a culture of customer obsession, analytical rigor, cross team momentum and fast iteration.
• Establish the structure and standards that make Product Marketing a competitive advantage at Vasion.
• Serve as a key cross‑functional executive, operating as a peer to Product, Sales, and Marketing leadership.

Customer and Market Intelligence

• Build an always‑on insight engine for customers and usage i.e. customer interviews, win/loss analysis, competitive monitoring, and analyst engagement. These insights inform both product roadmap and marketing strategy.
• Champion the voice of the customer inside Vasion, ensuring our roadmap of case studies.

• Pipeline influenced by Product Marketing‑led programs and launches
• Win rate improvement in target segments, tied to competitive and messaging work
• Platform adoption and expansion revenue from existing customers
• Analyst ranking…