Senior Brand Manager, Portfolio & Growth - Oath Nutrition

Senior Brand Manager, Portfolio & Growth - Oath Nutrition®

Lehi, UT

The Role

The Brand Manager, Portfolio & Growth will lead portfolio strategy and day-to-day product line management for the Oath® brand.

You will own the health, productivity, and evolution of the existing portfolio, ensuring the right products are in the right places at the right time while balancing brand cohesion, retailer needs, and financial performance. The role is deeply analytical and cross‑functional, requiring comfort making tradeoffs, prioritizing initiatives, and guiding the product portfolio through growth, optimization, and change.

Partnering closely with Creative, Sales, and Demand Planning, you will bring portfolio strategy to life in market—shaping priorities, informing storytelling, and ensuring launches and line extensions are set up for success. Your work will directly influence growth, margin, and execution across key retail partners.

Every role at Trove Nutrition is critical to our successful functioning as a whole. Your specific responsibilities as a part of Team Trove will include:

• Lead overall portfolio strategy, including assortment architecture, SKU prioritization, and lifecycle planning
• Own day‑to‑day portfolio health, evaluating velocity, productivity, seasonality, and SKU efficiency
• Build annual portfolio plans aligned with brand strategy, financial targets, and consumer needs
• Identify opportunities to optimize, expand, rationalize, or exit SKUs to improve performance and reduce complexity
• Guide product positioning, pricing frameworks, and pack architecture across the portfolio
• Partner with team to ensure portfolio decisions align with brand guardrails and long‑term equity
• Recommend adjustments to flavors, colors, patterns, configurations, and collections to drive growth and margin

Retail & Commercial Partnership

• Collaborate closely with Sales to ensure the portfolio supports retailer strategies, merchandising needs, and distribution goals
• Support customer‑specific planning by providing portfolio insights, performance context, and assortment recommendations
• Balance retailer requests with portfolio discipline and brand consistency

Campaigns, Launches & Cross‑Functional Execution

• Provide product‑ and portfolio‑led insights to inform storytelling, messaging, and content planning
• Support cross‑functional teams through new product introductions, line extensions, transitions, and end‑of‑life phases

Analytics & Insights

• Analyze sales data, consumer insights, and competitive trends to inform portfolio decisions
• Translate data into clear recommendations and decision‑ready insights for leadership
• Partner with Demand Planning to improve forecast accuracy, inventory flow, and lifecycle planning
• Serve as the internal steward of the portfolio, driving clarity, alignment, and accountability across teams
• Lead complex, cross‑functional initiatives end‑to‑end with minimal oversight
• Influence and navigate competing priorities in a fast‑paced environment

Skills and Qualifications

We seek team members who are adept at contributing their personal expertise to a collaborative work environment. For this role, we’re looking for someone with the following skills and experience:

We’re looking for a seasoned, commercially oriented brand leader with strong portfolio instincts and CPG experience.

Required:

• Bachelor’s or Master’s degree
• 5+ years of experience in brand management, portfolio management, or category management
• Direct experience in consumable CPG (food, beverage, supplements, or similar high‑velocity categories strongly preferred)
• Proven experience managing large SKU portfolios with frequent launches, extensions, and optimization decisions
• Strong analytical skills with experience using data (e.g., NIQ, POS, retailer data) to drive decisions
• Financial acumen with understanding of margin drivers, pricing mechanics, and SKU productivity
• Strategic thinker who can zoom out while managing day‑to‑day complexity
• Confident decision‑maker who can prioritize and make tradeoffs independently
• Clear communicator who can align stakeholders and present recommendations with confidence
• Highly collaborative leader who thrives in ambiguity and builds trust across teams

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Meditation/Nap room
• And much more!

Trove Brands is an equal opportunity employer.

This is a fully in‑office position at our HQ in Lehi, Utah.