ECommerce Marketing Manager

Overview

Welcome to the intersection of energy and home services. At NRG, we're driven by our passion to create a smarter, cleaner and more connected future.

Vivint Smart Home, an NRG owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes.

We re looking for a strategic, highly collaborative, and performance-driven eCommerce Marketing Manager to lead marketing and optimization for Vivint s Current Customer Online Store
. This role is responsible for driving growth through merchandising strategy, promotional planning, personalization, and cross-channel coordination—ensuring the store experience is seamless, engaging, and conversion-focused.

You'll partner closely with Marketing, Analytics, Product, Creative, and Customer Experience teams to execute eCommerce initiatives that increase revenue, improve conversion, and enhance the customer journey.

If you re passionate about digital commerce, customer experience, and turning insights into action, this role is for you.

• Own eCommerce Performance & Growth Strategy - Lead the strategy and execution of eCommerce marketing initiatives that drive conversion, attach rate, and revenue growth for current customers.
• Plan & Execute Promotional Calendars - Develop and manage monthly/seasonal merchandising and promotional plans in partnership with cross-functional stakeholders.
• Optimize the Storefront Experience - Identify and implement improvements across homepage, navigation, product detail pages (PDPs), bundles, and offers to improve the customer journey and purchase outcomes.
• Drive Personalization & Segmentation - Partner with lifecycle marketing and analytics teams to deliver targeted experiences and offers based on customer behaviors, product eligibility, and lifecycle stage.
• Oversee Website Content Execution - Manage and mentor the Website Content Specialist to ensure timely updates, high quality standards, and alignment to campaign priorities.
• Collaborate Cross-Functionally - Work with Marketing, Product/GTM, Creative, UX, Developers, and Customer Experience teams to deliver cohesive, on-brand eCommerce initiatives.
• Monitor Performance & Report Insights - Track key metrics and performance trends, communicate learnings, and recommend optimizations based on data.
• Lead Testing & Optimization Roadmaps - Own A/B testing plans across merchandising, messaging, creative, and placement to continuously improve performance.
• Maintain Governance & Quality Standards - Ensure accuracy, consistency, and brand alignment across the store experience, including content processes and documentation.
• Stay Ahead of Industry Trends - Monitor competitor and eCommerce trends to keep Vivint s online experience modern, differentiated, and competitive.

• Strong understanding of eCommerce best practices
  , conversion optimization, and digital merchandising strategies.
• Ability to translate customer insights and performance data into clear actions and measurable improvements.
• Experience building and executing promotional calendars and store optimization roadmaps.
• Strong cross-functional collaboration skills and ability to manage multiple stakeholders and timelines.
• Strong written and verbal communication skills with attention to detail and quality.
• Experience with A/B testing
  , performance measurement, and experimentation frameworks.
• Comfort working with CMS tools and web operations workflows (Acquia preferred).
• Familiarity with digital analytics tools and reporting (Tableau, Mix Panel, Hot Jar, Adobe Analytics, GA4, etc.).
• Ability to lead and develop others, providing clear direction, feedback, and prioritization support.
• Strong project management skills with the ability to operate in fast-paced environments.

• Bachelor s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 4-6 years of experience in eCommerce marketing, digital merchandising, lifecycle marketing, or digital growth roles.
• Experience managing an eCommerce storefront experience, product merchandising, and promotional planning.
• Experience partnering with creative, analytics, and technical teams to deliver customer-facing web initiatives.
• Experience with CMS platforms (Acquia, Word Press, Shopify, etc.) preferred.
• Experience with performance reporting, optimization, and testing (A/B or multivariate).
• Prior people management experience preferred (or strong mentorship/leadership experience).

Our mission is to redefine the home experience through intelligently designed products and services delivered to every home by people who care.

• Lead eCommerce marketing strategy and day-to-day optimization for the Current Customer Online Store.
• Build and execute…