Sr. Marketing Communications Strategist

About Reputation

Reputation, founded in Silicon Valley in 2013, is the industry's sole platform that uses an AI-powered product stack to help companies measure, manage, and scale their real-time reputation performance everywhere, effectively functioning as a business's eyes and ears across all customer feedback channels to uncover predictive insights. This market leadership is reinforced by significant funding from top-tier firms like Bessemer Venture Partner, Kleiner Perkins, and Marlin Equity Partners, driving substantial annual recurring revenue from Global Fortune 1000 companies, major automotive OEMs, healthcare systems, and top property management firms, with trust from over 250 partners including Google and Meta.

Recognized recently as America’s Greatest Midsized Workplaces by Newsweek which rewards excellence and career development, and attracts player-coaches, team-oriented collaborators, and individuals who value perseverance and hustle.

As a key player in our marketing department, you will be responsible for developing and executing a comprehensive content strategy that aligns with our brand, engages our target audience, and drives business growth. This role requires a creative and strategic thinker with a deep understanding of the technology landscape (and associated trends), and the ability to work cross departmentally for alignment, oversight, and consistency.

• Develop and execute a thought leadership content strategy that aligns with the company's overall marketing objectives and brand positioning.

• Create a cohesive and engaging narrative that communicates the value proposition of our Reputation Platform to our ICP and beyond. Support our awareness efforts and thought leadership bench.

• Work alongside a team of marketers, including data analysts, designers, and multimedia specialists, to produce high-quality and compelling content.

• Generate a variety of content types, including social media management, blog posts, campaign kits, research reports, case studies, byline articles, infographics, videos, and more.

• Work closely with the marketing and sales teams to support campaigns with relevant and impactful content.

• Align content creation with product launches, research initiatives, awareness campaigns, promotions, and other strategic initiatives.

• Serve as the primary day-to-day point of contact for our external PR agency, ensuring timely execution of media pitches, press releases, and rapid-response commentary.

• Actively identify and cultivate opportunities for media interest, managing incoming inquiries and preparing spokespeople for interviews to boost brand awareness.

• Manage the rhythm of business with industry analysts, including scheduling briefings, coordinating "inquiry" calls, and tracking upcoming research reports to ensure our Reputation Platform is accurately represented.

• Ensure consistency in messaging, tone, and branding across all content channels and platforms.

• Uphold and enhance the company's brand identity through compelling storytelling.

• Establish and monitor key performance indicators (KPIs) to measure the success and impact of content initiatives.

• Utilize data and analytics to refine content strategies and optimize future efforts.

• Bachelor's degree in Marketing, Communications, or a related field or equivalent experience

• 8 years of marketing experience, including demonstrated expertise in content creation and management, preferably within the SaaS or Mar-Tech industry.

• Strong understanding of SEO principles and experience in optimizing content for search engines.

• Excellent leadership and project management skills with the ability to collaborate across teams and departments and manage multiple projects simultaneously.

• Exceptional written and verbal communication skills.

• Creative thinking and a passion for staying ahead of industry trends.

Your main HQ is our Scottsdale, AZ or Lehi, UT office, but we know great work can happen anywhere. You’ll have the…