Digital Advertising Strategist; Mandarin

We need a Digital Advertising Strategist to help transform our digital advertising team into a data‑driven performance machine. We want our team members to be proactive and persistent until they are able to turn data into profitable insights for our customers and partners alike. This is a full‑time role that will work a hybrid schedule (three days in office, two days remote per week) based in Lehi, Utah.

• Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc.
• Perform market research to build tailored and relevant full‑funnel strategies for clients
• Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas
• Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity
• Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners

• Fluency in both English and Mandarin
• Bachelor's degree in Marketing, Business, Communications or a related program
• 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.)
• Demonstrable Excel knowledge, data analysis, and problem‑solving skills
• Prior experience in managing client relations and communicating with key internal & external partners
• Demonstrable quickness in learning new things and an ambitious attitude

• Working history with the Amazon advertising platform and third party tools like Helium 10, Pacvue, Viral Launch, etc.
• Knowledge of advanced auto‑bid tools, such as Marin or DS3
• Skills in web analytics and relevant attribution models
• Experience in retail revenue strategy

• You are agile and experimental, bringing new ideas and moving fast to achieve goals
• You are self‑driven, organized, and proactive with high ethical standards
• You love web analytics, attribution models, and are up to speed on all the latest trends
• You follow through with all assignments in a timely manner
• You give 100% to all tasks and projects you are given
• You will take full ownership of your projects and follow through to completion

• You will learn valuable skills in Amazon Ads, leadership, and marketplace strategy as well as build relationships with department leaders at Pattern and brand executives. These skills and relationships can lead to career advancement within the company. We are passionate about developing our amazing talent and providing excellent opportunities for career growth within Pattern.

• 30 Days – you have your team schedule and structure established with regular 1:1s, you build strong relationships with team members, brand managers, and brand partners
• 60 Days – you hold regular strategy sessions to share valuable suggestions with brand partners
• 90 Days – you build and execute successful ad strategies and understand the nuances of your brands’ advertising needs

• You will work with the other Associate Directors and Ad Strategists and be supervised by the Director of Digital Advertising. You will also be mentored by the VP of Advertising and meet with them on a regular basis to discuss your performance. This team is data‑driven and results‑oriented. You will collaborate regularly with members of your team to implement actionable solutions.
  
  Ideas and input are encouraged from all members.

• Game Changers – A game‑changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics – A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed – An individual who is…