Head of ABM

What is a day in the life of a Head of ABM?

• Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories
• Partner with multiple PMMs to develop account‑specific campaign briefs, messaging, and personalized content for priority verticals
• Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities
• Orchestrate multi‑channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team
• Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM‑attributed pipeline
• Identify signals of account engagement and flag high‑intent accounts to sales for timely follow‑up
• Run retrospectives on campaign cycles to optimize targeting, messaging, and channel mix over time

• 7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing
• Proven track record running ABM programs at a company with a complex, multi‑product portfolio
• Strong command of Salesforce and Marketo; hands‑on experience with ABM platforms
• Ability to build cross‑functional trust with sales quickly and operate comfortably in a fast‑moving environment
• Data‑driven mindset — comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership
• Strong project management skills and the ability to run multiple campaign cycles simultaneously
• Experience in ecommerce, retail tech, or marketplace software is a plus

• Tiered account list is agreed with sales leadership within the first 60 days and kept current as priorities shift
• At least two full ABM campaign cycles are completed and fully measured within year one
• ABM‑attributed pipeline is tracked and reportable at any given time, broken down by product, category, and account tier
• Sales teams actively use ABM assets and flag the Head of ABM as a key marketing partner
• Account penetration rates improve quarter‑over‑quarter in target verticals

This role sits at the intersection of strategy and execution, giving you visibility across every product line and vertical  the ABM program matures, there is a clear path toward leading a broader demand or revenue marketing function. You will work closely with the Head of Product Marketing, the Director of Growth Marketing, and Sales leadership — building relationships across Pattern's entire go‑to‑market organization.

• 30 days:
  Meet the PMM team, Sales leadership, and the Demand org. Audit existing target account lists, marketing assets, and any prior ABM efforts. Build a working understanding of the full product portfolio and category model.
• 60 days:
  Develop and socialize a tiered account list with Sales. Begin building the ABM playbook — campaign briefs, segmentation logic, and channel strategy. Stand up initial ABM reporting in Salesforce.
• 90 days:
  Launch your first ABM campaign cycle. Present strategy and early metrics to PMM and Sales leadership. ABM reporting dashboard is live and accessible.

You will work with multiple Product Marketing Managers (covering 3P, Fulfillment, SaaS, Social Commerce, and China) and be supervised by Elissa Quinby, Head of Product Marketing. You will partner closely with Jordan Pogue, Director of Growth Marketing and Operations, whose team handles paid, email, and campaign execution infrastructure. This team is data‑driven and results‑oriented. Ideas and input are encouraged from all members.

• Game Changers — someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
• Data Fanatics — someone who recognizes problems and seeks to understand them through data, draws unbiased…