Paid Media Manager

Paid Media Manager

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, , , eBay, Tmall, Tik Tok Shop, JD, and Mercado Libre.

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek's Global Most Loved Workplaces®.

What is a day in the life of a Paid Media Manager?

• Set up and launch paid campaigns primarily across Tik Tok DTC and Tik Tok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences.
• Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for Tik Tok's platform, trends, and native formats — with Meta adaptations as needed.
• Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across Tik Tok and Meta.
• Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level.
• Conduct A/B testing on creatives, audiences, offers, and campaign structures — with a focus on Tik Tok's unique testing environment.
• Produce regular performance reports with insights and recommendations spanning Tik Tok Shop, Tik Tok DTC, and Meta.
• Coordinate with creative and content teams to maintain a constant pipeline of Tik Tok-native assets and Meta-ready formats.
• Stay ahead of Tik Tok platform updates, algorithm changes, new ad solutions, and shopping features, while keeping a working knowledge of Meta developments.
• Troubleshoot tracking, set up conversion events, and maintain pixel health across Tik Tok Pixel and Meta Pixel/CAPI.
• Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.

What will I need to thrive in this role?

• Minimum 1–2 years' experience managing Tik Tok Ads campaigns;
  Meta experience is a plus but not the primary focus.
• Strong, hands-on knowledge of Tik Tok Ads Manager and Tik Tok Shop ad formats — In-Feed, Spark Ads, Top View, GMVmax, and more.
• Working familiarity with Meta Ads Manager and core formats
• In-depth knowledge of Tik Tok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding of the same on Meta.
• Creative mindset with an intuition for what performs natively on Tik Tok — short-form video, trending sounds, authentic storytelling.
• Familiarity with pixel setup, server-side tracking, and attribution best practices across Tik Tok and Meta
• Experience with budget management, pacing, and multi-channel reporting.
• Excellent communication and collaboration skills.

What does high performance look like?

• Tik Tok campaigns — across both DTC and Shop — consistently achieve or exceed KPIs for ROAS, CPA, GMV, and engagement.
• Meta campaigns are managed efficiently and support broader brand performance goals.
• Proactive and timely execution of campaign launches, creative refreshes, and optimizations, particularly within Tik Tok's faster-moving environment.
• Data-driven recommendations surfaced regularly to internal teams and brand partners, with Tik Tok insights leading the narrative.
• Consistent adoption and testing of new Tik Tok ad formats, Shop features, and beta opportunities, with Meta learnings incorporated where relevant.

What is my potential for…