Digital Advertising Strategist- Marketplaces

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, , , eBay, Tmall, Tik Tok Shop, JD, and Mercado Libre.

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Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We need a Digital Advertising Strategist – Marketplaces to elevate Pattern's already-thriving Walmart advertising practice. Walmart is one of our most significant and fast-expanding marketplace channels, and we are dedicated to delivering an even higher level of focus and performance to the advertising strategies we build for our brand partners. In this role, you will manage Walmart advertising across a growing portfolio of Pattern brands — developing strategy, executing campaigns, optimizing performance.

We are looking for someone with extremely high standards who is efficient, data-driven, and not afraid to roll up their sleeves to help our partners succeed. If you are intelligent, organized, and a high-energy builder, we encourage you to apply. This is a full‑time role and will work a hybrid schedule (three days in office, two days remote per week) based in Lehi, Utah.

• Own and execute Walmart ad strategy end-to-end across many Pattern brands — Sponsored Products, Sponsored Brands, Sponsored Video, Onsite Display, SEM, Walmart DSP, and Brand Shops — as your sole book of business
• Run daily optimization across all Walmart ad surfaces, deploying Target ROAS bidding, automatic-to-manual keyword harvesting, bid multipliers, and campaign restructuring to maximize spend efficiency and sales velocity
• Serve as Pattern's point of contact for the Marketplaces partner team — receiving, evaluating, and routing platform recommendations daily, and closing the loop on every optimization so nothing goes unread or unactioned
• Maintain the A-to-Z Walmart advertising onboarding playbook, capturing the 60/90-day new-SKU algorithm boost on Sponsored Products and ensuring ads launch on day one for every new brand
• Pilot every new and underused Walmart ad surface — Onsite Display, Walmart DSP, Sponsored Video, Target ROAS, Brand Shops — and convert wins into Pattern case studies by category to fuel brand expansion and unlock the ads-only deal model
• Produce reporting and slide content for brand-facing strategists to use in QBRs, MBRs, and weekly business reviews, and maintain budget dashboard hygiene across all Walmart brands in the Americas
• Map Pattern's existing Amazon ad tech against Walmart's platform capabilities, identify the gaps, and partner with Ad Ops on n8n/API workflows to automate reporting, cap-out alerts, and budget reconciliation
• Own the #walmart-ads Slack channel as the internal Walmart advertising hub — enabling the strategist team, distributing added-value media, and eliminating the need for ad-hoc platform trainings
• Act as Pattern's internal Walmart advocate during sales pitches — bringing category-level case studies, proving ROI, and helping unlock ads-only managed-services engagements as a new revenue line

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 4+ years of…