Senior Paid Media Manager

Role Overview

Lendio's Growth Marketing team is hiring a Senior Paid Media Manager to take ownership of paid search across our SMB borrower marketplace. This high‑visibility role will cover a transition from our Director of SMB Acquisition and can grow into a permanent senior leadership position. Contract period:
August 2026 – April 2027.

• Own Google Ads and Bing Ads strategy, structure, bidding, budget pacing, and performance optimization for a seven‑figure monthly spend portfolio.
• Manage and continuously improve the conversion data feeding into the platforms (offline conversions, enhanced conversions, value‑based bidding inputs) in partnership with the conversion feed partner agency, marketing/BI ops, and data engineering.
• Own search channel reporting (MQLs, offer volume, MER, CPA) and translate performance into clear narratives for leadership.
• Work closely with Marketing Ops/Automation, Affiliates, and the broader SMB growth team to align strategy.
• Identify and test incremental search opportunities, including PMax structure, new match type strategies, bid strategies, partner network adjustments, and creative testing with the internal CRO partner to improve post‑click conversion.
• Potential to manage other performance marketing managers as the role matures.

• 5‑7+ years of hands‑on paid search management with deep, current expertise in Google Ads and Bing Ads.
• Proven experience managing accounts with monthly spend exceeding $1M (seven figures), ideally across multiple campaign types (Search, PMax, GDN, You Tube).
• Direct, hands‑on experience optimizing conversion feeds and data quality for ad platforms.
• Strong creative testing background and frameworks.
• Strong grasp of bidding strategy and budget allocation at scale across a portfolio of campaigns.
• Comfortable owning a channel independently with minimal day‑to‑day oversight.

• Experience in financial services, especially SMB lending, B2B fintech, or small‑business focused financial products.
• Familiarity with lead‑gen / marketplace business models where conversion happens off‑platform (form fill → MQL → application → funded loan).
• Experience working with attribution/tracking infrastructure (server‑side tracking, CAPI, offline conversion pipelines).

• Experience managing or mentoring junior paid media specialists.
• Familiarity with Hub Spot, GA4, Snowflake, or similar marketing/lifecycle tooling.
• Comfort working in a fast‑moving team with shifting channel mix and test budgets.

$120k – $140k.

• Competitive pay
• Full suite of traditional benefits
• Untracked PTO (Paid Time‑off)
• 401(k) with company match
• Company‑contributed HSA
• On‑site gym and standing desks
• Wellness program
• Discounted cellular plans
• Paid parental leave
• Infertility coverage

Lendio is an equal‑opportunity employer committed to diversity and inclusion. We welcome anyone who wants to help small businesses survive and thrive, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

Lendio participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.