Director, Product Marketing & Content; AI first

Director, Product Marketing & Content (AI first)

As Director of Product Marketing and Content (AI First), you own Sales Rabbit's position as the Unified Roofing Platform — one system from first lead to final payment. You set the market narrative and go‑to‑market strategy for a complex, multi‑product ecosystem (Sales Rabbit, Roofle, Roof Link, financing, billing) and turn it into a clear, differentiated story that wins in the field and drives revenue.

You sit at the center of Product, Sales, and Marketing, and you operate as a leader across all three. You partner closely with Creative and Demand Generation, but own the messaging strategy, positioning, and content direction that fuels Marketing. You define how we show up in the market, how we differentiate from fragmented point solutions, and how we enable our sales teams to pitch first, quote first, and close first.

You own product marketing as a discipline: setting the strategy, building the systems, and raising the bar for how the organization translates product complexity into revenue clarity. You also lead the company's content strategy and editorial direction, ensuring every piece of content reinforces our platform narrative, accelerates sales, and creates value for customers. While you will lead a small team, this is a highly hands‑on, player‑coach role.

You will personally own critical product marketing work while building the systems, processes, and talent that allow the function to scale.

You treat Sales as your primary customer and serve as the organization's market intelligence lead — continuously synthesizing buyer sentiment, competitive movement, and field feedback into positioning, messaging, and GTM direction that leadership acts on. You leverage AI as a core part of how you operate, accelerating insight generation, message testing, content creation, and GTM execution  move faster because you operate differently.

Your success is measured by win rates, sales velocity, product adoption, messaging effectiveness in‑market, and your ability to build a scalable, AI‑powered product marketing engine.

Sales Rabbit is the operating system for field sales and roofing contractors. We replace the chaos of manual tracking with an end‑to‑end production‑to‑payment system that handles everything from the first website click to the final invoice. Our software combines online lead creation, field territory management, instant estimates, and a roofing‑specific CRM.

With our headquarters in Lehi, Utah, a Roof Link office in Round Rock, Texas, and a growing team of over 100, we are building an AI‑native product organization. We use automation to turn messy field data into clear operational leverage, giving business owners the visibility they need to scale and reps the tools they need to close deals faster.

• Own the "One Platform. One Login." narrative and evolve it across every GTM channel, ensuring the platform is understood and preferred in the market.
• Set go‑to‑market strategy for the full portfolio, including positioning for the Sales Bundle vs. Business Bundle land‑and‑expand motion.
• Lead the integration narrative across Sales Rabbit, Roofle, Roof Link, and adjacent products, unifying a multi‑product ecosystem into one coherent story.
• Build and scale Sales Rabbit's product marketing engine, including positioning, messaging, launch strategy, sales enablement, and content strategy, ensuring every customer‑facing asset supports revenue growth.
• Lead and mentor a small Product Marketing and Content team, serving as a player‑coach who balances strategic leadership with hands‑on execution.
• Own competitive positioning and define pricing, packaging, and ROI narratives aligned to roofing economics.
• Prioritize Product Marketing resources across launches, strategic initiatives, competitive needs, and content development to maximize business impact.
• Own editorial strategy across product marketing content, ensuring blogs, customer stories, launch assets, sales content, thought leadership, and educational resources reinforce a consistent market narrative.
• Build and run a living market intelligence engine that synthesizes win/loss data, buyer…